苏宁物流配送的现状及存在的问题

毕业设计报告(论文)题目：

所属系土木工程系

专业交通运输

学号姓名指导教师杨明温旭丽

起讫日期设计地点苏宁的物流配送现状及对策探讨

东南大学成贤学院毕业设计报告（论文）

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学生签名：

日期：

摘要

苏宁物流是围绕营销，成为供应链的重要组成部分，物流的决策被纳入营销战略进行综合管理，形成协调的竞争战略，通过先进的物流信息系统、机械化作业平台和有效整合的物流网络，提供服务产品和物流解决方案。但自建物流体系所产生的成本也越来越多地挤占家电零售行业本己微薄的利润空间，本文首先分析了大型家电连锁企业物流配送系统的特征，总结了连锁企业物流配送的相关理论，归纳出了家电连锁企业物流配送特点，并对家电连锁企业一般所采用的三种物流配送模式进行了分析；接着了解了苏宁物流配送的模式及存在的问题，分析了苏宁的自建物流体系，大型家电连锁企业物流配送发展的现状及存在的问题；最后针对苏宁物流配送的问题，找出影响的关键因素，运用大型家电连锁企业物流配送模式的选择方法，提出改进苏宁物流配送的措施，延伸到对整个家电连锁企业物流配送模式进行分析改进。

关键词：家电连锁；物流配送；配送模式；第三方物流

Abstract

SUNINGlogisticsisaroundmarketing,becometheimportantcomponentofthesupplychain,logisticsdecisionwereincludedinthemarketingstrategyintegratedmanagementformharmoniouscompetitionstrategy,throughadvancedlogisticsinformationsystem,mechanicalworkplatformandeffectivelyintegratelogisticsnetwork,provideaserviceproductsandlogisticssolutions.Butself-builtlogisticssystemproducescostmoreandmoretooccupyhomeapplianceretailingownmeagerprofitspace.

Thispaperfirstanalyzesthemajor-appliancechainenterpriselogisticsdistributionsystem,summarizesthecharacteristicsofchainenterpriseslogisticsdistributionrelatedtheory,concludestheelectricalapplianceschainenterpriselogisticsdistributionfeatures,andapplianceschainenterprisesgenerallyadoptedthethreekindsoflogisticsdistributionpatternsareanalyzed;ThenunderstoodSUNINGlogisticsdistributionmodeandtheexistingproblems,thispaperanalyzesSUNINGself-establishedlogisticssystemandidentifymajor-appliancechainenterpriselogisticsdevelopmentpresentsituationandtheexistencequestion;FinallybasedonSUNINGlogisticsanddistributionofthequestion,thekeyfactorsaffecting,usinglargeapplianceschainenterpriselogisticsdistributionmodelselectionmethod,putforwardtheimprovementSUNINGlogisticsanddistributionofthemeasuresforthewholehomeappliance,extendedchainenterpriselogisticsdistributionmodeanalysisimprovement.

Keywords:electricalapplianceschain；logistics；distributionmode；thirdpartylogistics

目录

摘要.......................................................................................................................................................................IAbstract........................................................................................................................................................................II

第一章引言..........................................................................................................................................................1

1.1选题的背景及意义...................................................................................................................................1

1.2国内外研究概况.......................................................................................................................................2

1.3主要内容....................................................................................................................................................5

1.4技术路线....................................................................................................................................................5

第二章大型家电连锁企业物流配送系统的特征................................................................................................6

2.1相关概念....................................................................................................................................................6

2.2大型家电连锁企业物流配送特点..........................................................................................................6

2.3家电连锁企业物流配送基本模式..........................................................................................................7

2.3.1

2.3.2

2.3.3自营配送模式分析......................................................................................................................7共同配送模式分析......................................................................................................................7第三方配送模式分析..................................................................................................................9

第三章苏宁物流配送模式的发展现状及问题分析.........................................................................................12

3.1大型家电连锁物流配送模式现状及存在的问题...............................................................................12

3.2苏宁物流配送模式.................................................................................................................................16

3.3苏宁的自建物流体系.............................................................................................................................17

第四章苏宁物流配送模式的发展对策分析......................................................................................................18

4.1大型家电连锁企业的物流配送模式选择分析...................................................................................18

4.2影响苏宁物流配送模式的关键因素....................................................................................................23

4.3苏宁组建第三方物流公司................................................................................................ …… 此处隐藏：5477字，全部文档内容请下载后查看。喜欢就下载吧 ……