品牌个性认知对品牌延伸评价影响的再研究_兼论上海冠生园的品牌(4)

(责任编辑 施有文)

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provinceforimplementationoflocal/newgovernmentandpolicy0.Withvarietiesofthetaxsourceanddiver2sityoftax-collectors,thoseactivitiescausereorganizationsofthelocalauthoritystructure.InZhejiangProv2incethefund-raisingwasusedforlocaleducationandpoliceforce.Itssourceofincomeincludedvariouscontributionsandsomeofficialsubsidies.UntiltheendoftheQingDynasty,thewholeactivitydidnotformacompletespecificationofpayments.Astudyonsuchaneventcanhelpusexaminesocialinfluencesof/NewPolicy0inthelateQinginamoregeographicaldetai.l

Keywords:localfinance,localautonomy,/newgovernmentandpolicy0inthelateQingDynasty

TheLittleMysteriousFolkShorthandWriting)))/HuaShu0

(byQIUJian-li&LIXue-chang)

Abstract:/HuaShu0(dazzlingnumeralandcharactersymbols)isaspecialseriesofnumbersandwordsusedbysomeaccountantswhowereeitherinchargeofdealinginfarmlandorcollectinglandrentalforlandownersintheregionofSuzhoufromtheMingandQingdynastytotheRepublicofChina./HuaShu0con2

sistsof/numbers0and/characters0:thenumbershererefertotheSuzhounumeralsandChinesenumbersinfigurewhilethe/characters0hererefertoasetofsymbolsofmeasurementwhichindicatefarmlandunitofare2aandcapacityofrentalgrain,aswellasmonetaryuni.tTakingscriptsclippedfromrentalbooksinSuzhouandShanghaiarchives,decipheringandidentifyingthemwordbyword,thispaperarguesthat/HuaShu0isasetofshorthandnotationsratherthanasetofsecretmarks,andthatitisveryeasyandsimpletolearnandtowrite.

Keywords:/huashu0,Suzhounumera,lChinesenumberinfigure

From )))

ShanghaiBusinessmentoNewShanghaiBusinessmen

AnIntegrationandElevationofEntrepreneurshipandSocialNetworkinanInstitutionalPerspective(byYANGYong)

Abstract:FromChinesereformandopeninguptotheoutside,Shanghaihasachievedgreateconomicac2

complishmen.tAndanimportantreasontoShanghai.seconomicdevelopmentisitsspecialbusinessculturetradition.Basedontheperspectiveofinstitution,thispaperanalyzestheformanddevelopmentofShanghaiBusinessmanandtheriseofNewShanghaiBusinessman,discussingtheroleofentrepreneurshipandsocialnetworkcapita.lTheconclusionindicatesthatShanghaibusinessculturepromotesthedevelopmentofShanghaiBusinessmanthroughentrepreneurshipandsocialnetworkcapita.lNewShanghaiBusinessmanhasaclearin2heritedcharacteristicwithShanghaiBusinessman,andrisebythewayofaffinitybetweenthemacro-socialbackgroundofShanghaiandspecialtraitofNewShanghaiBusinessman.

Keywords:Shanghaibusinessman,newShanghaibusinessman,entrepreneurship,socialnetworkcapital

AFurtherStudyonEffectsofBrandIndividualityRecognitionuponBrandExtensionEvaluation )))154

AStudyonShanghaiGuanShengYuanGroup.sStrategiesofItsNEW

BrandExtension

(byHEJia-xun)

Abstract:Thisarticleextendsastudyoninfluencemechanismofperceivedbrandpersonalityonbrandextensionevaluation,andfindstheinteractioneffectsofperceivedbrandpersonalityandperceivedqualityofextensiononbrandextensionevaluation.BytestingaChinesetime-honoredbrandthroughasurveysampledataofthreecitiesinChina,itisfoundthatthesalientperceptionof/humanity0moderatestheeffectsofper2ceivedqu …… 此处隐藏：5675字，全部文档内容请下载后查看。喜欢就下载吧 ……