世纪商务英语函电与单证-unit 1

世纪商务英语函电与单证-unit 1

BUSINESS LETTERS

商务函电

Unit 1 Establishing Business Relations 建立业务关系

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世纪商务英语函电与单证-unit 1

Unit 1 Establishing Business Relations建立业务关系0 1 2 3Introduction Lesson 1 Importer’s Self-Introduction Lesson 2 Exporter’s Self-Introduction Lesson 3 Inquiring About Foreign Trade Policy and Supply Sum-up

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世纪商务英语函电与单证-unit 1

Introduction写信人通过如广播、电视、报纸、他人介绍、商务

参赞处、交易会等渠道得知潜在交易人的名称、地址，了解到一点有关对方的经营范围，写信给对方希望建立 业务关系，同时介绍一下自己的购买意图、经营范围， 表达对对方的希望与要求。

世纪商务英语函电与单证-unit 1

写作要点及要求:这类信函通常包括： 开头：1)说明自己的消息来源; 2) 表达建立业务关系的希望; 正文： 3) 自我介绍; 包括自己公司，经营范围，公司资信情 况等； 4) 表达要求; 结尾： 5) 期望；此部分其实是客套话，一般是表示希望对

方早日回信，听到对方的好消息等。

世纪商务英语函电与单证-unit 1

回信要点：同意建立业务关系的回信： 开头：1)收到来信并表示愿意建立业务关系； 正文：2)对对方信中提及的要求，问题给予答复，并做自 我介绍； 结尾：3)期望：可以做生意，或收到具体询盘。不能与之建立业务关系的回信： 开头：1)收到来信； 正文：2)很遗憾不能建立业务关系，并详细说明原因； 结尾：3)期望：以后合作的机会，或再次表示道歉。 每封信件的具体内容会有变化，需要根据实际情况加以 调整。

世纪商务英语函电与单证-unit 1

Unit 1 Establishing Business Relations建立业务关系0 1 2Introduction Lesson 1 Importer’s Self-Introduction Lesson 2 Exporter’s Self-Introduction Lesson 3 Inquiring About Foreign Trade Policy and Supply Sum-up

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世纪商务英语函电与单证-unit 1

Lesson 1 Importer’s Self-introduction

进口商自我介绍

TEXT Arm yourself Main points Make yourself skilled

TEXT

Arm yourself

Main points

Make yourself skilled

世纪商务英语函电与单证-unit 1

Lesson 1 Importer’s Self-introduction进口商自我介绍TEXT Arm yourself Main points Make yourself skilled

TEXT

Arm yourself

Main points

Make yourself skilled

世纪商务英语函电与单证-unit 1

1. TEXTSpecimen 1 Importer’s self-introductionSpecimen 2 Reply to the above

世纪商务英语函电与单证-unit 1

Lesson 1 Importer’s Self-Introduction

进口商自我介绍TEXT Arm yourself Main points Make yourself skilled

TEXT

Arm yourself

Main points

Make yourself skilled

世纪商务英语函电与单证-unit 1

2. Arm yourself1. in the hope that 希望 in the hope extend us the support (give ,extend the support to us) of sth./doing sth. 2. establish business relations with to sb. 提供某人某物 extend the accommodation 建立业务关系句式：extend sb. sth./ extend sth. to sb. 给予某人某样东西e.g. extend L/C 延期信用证 similar expressions: build up, set方 建enter 务 关business relations with 我 们 写 信 给 你 方 ,希 望 与 你 up, 立 业 into 系 。 extend the L/C to A

ugust 1 将信用证展期至8月1日 in the that you ll establish sb. We re writing to you date ofhopedelivery in the L/C tobusiness extend the the 将信用证中的交 relations with us. e.g. 货期展至… n. establishment Or: We re writing to you in the hope of establishing business 我们很想早日与你方建立直接的业务关系。 n. extension 扩大，展期，给予 establishmentto establishtherelations 建立业务关系 you relations with you. We would like of business L/Cbusiness relations with extension of direct 信用证展期 我early day.给 你 方, 希 望 你 们 给 我 们 最 低 报 价 。 们回信 at an establishment of L/C 开立信用证 L/C 展期信用证 make extension of the We write back to you in the hope that you can quote us the 我们写信给你方,希望与你方建立业务关系。 adj. 3. extend writingextensive 广泛的； 大量的 v. for the establishment of business relations lowest price.Enlarge; offer, provide扩大;给予，提供;延期 We are extensive connection 广泛的联系 extend range 扩大经营范围 with you.** range n. 范围 a range of 一系列 extend business 扩大业务 a wide range of 广泛的 v. range from…to… 从……范围内变动

世纪商务英语函电与单证-unit 1

4. appreciate

v. be thankful or show gratitude for; admire greatly感谢，欣赏 We shall appreciate it if ... it is appreciated if (that)... e.g.你们会喜欢我方产品的颜色和款式的。 we shall appreciate you doing... You should appreciate the colors and designs of our goods. We shall appreciate sth. 如你方能尽早给予答复，我们将不胜感激。 e.g. 如我们早日收到你方来信，我们将不胜感激。 reply. We shall appreciate it if you could give us an early We shall appreciate your early reply.5. competitive adj. 有竞争力的，竞争的 competitive price 有竞争力的价格 competition 竞争 v. compete (+with) 与……竞争 e.g. 国际市场上竞争很激烈。 e.g. There is a keen competition in the international market. 贵方商品质量能与其他产品质量相竞争。 Or: Competition goods can compete with very keen. Quality of your in the international market isthat of n. competitiveness other products. 有竞争性，有竞争力

e.g. 为了提升公司的竞争力，我们要不断改进产品的质量。 We should improve the quality of products continuously in order to increase the competitiveness of our company.

世纪商务英语函电与单证-unit 1

6. place an order with sb.for sth.want to buy sth. from sb. 向某人定购……e.g. 如你方价格有竞争力，我方将向你方订购手套。 If your prices are competitive, we shall be pleased to place an order with you for gloves. 现向你方订购100匹印花细布。 We are placing an order with you for 100 pieces of printed shirting. place an order for a large quantity (of) 大量订购 有关订单的表达法： regular order 长期订货 trial order 试订单 first/ initial order 首笔订单 substantial order 大宗订单 repeat or

der 再次订单/ 续订单 *order sth. with sb. 向某人订购

世纪商务英语函电与单证-unit 1

7. look forward to

think of (a future event) with pleasurable 盼望

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