学术英语(管理)_Unit 6

6Consumer BehaviorSince marketing can only exist in a consumer-driven world, it makes sense to add a fifth P — people — to the 4 Ps theory in marketing. Successful marketers must have a deep and thorough understanding of consumers’ attitudes, behavior, and most importantly, why they do what they do.

Unit 6 Consumer Behavior

Text A

Language building-up

Specialized vocabulary

Match the words in Column A with those in Column B and then translate the collocations you have got into Chinese.

a df h b c g e

Unit 6 Consumer Behavior

Text A

Language building-up

Specialized vocabularyComplete the following sentences with the correct form of the terms in the box.

a specific list of goods global brand

actual product

Unit 6 Consumer Behavior

Text A

Language building-up

Specialized vocabularystatus symbol

comparing products

packaging and advertising

Good marketing

Unit 6 Consumer Behavior

Text A

Language building-up

Collocations

marketing campaign 市场营销An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets.

Unit 6 Consumer Behavior

Text A

Language building-up

Collocations

stem from 源于Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account.

Unit 6 Consumer Behavior

Text A

Language building-up

Collocations

in the know 知内情的I have got to find someone in the know, so I can get my business off the ground.I’m sure he’s going to resign, for it was told me by someone who is in the know.

Unit 6 Consumer Behavior

Text A

Language building-up

Collocations

hold true for 适用于Some political stereotypes hold true for liberals and conservatives. Keynes’s theory does not always hold true for all economic problems.

Unit 6 Consumer Behavior

Text A

Language building-up

Collocations

be obsessed with 痴迷于Brands should be obsessed with creating concept innovations.The dictator was obsessed with the illusion of a world conquest.

Unit 6 Consumer Behavior

Text A

Language building-up

Signpost language— Classification

Here are some common classification transitions and clue words for your reference. the first (kind/type/group/class, etc.) …; the second …; the third … some …; other … sort, classify, categorize form, category, group, class, kind

Unit 6 Consumer Behavior

Text A

Formal English

Language building-up

The following sentences are selected from Text A. Replace the underlined formal words with less formal ones. finish

task

rules

observed

symbol

showing

achievement

Unit 6 Consumer Behavior

Text A

Language building-up

Formal Englishclimax

developing

great

uncontrolled

thrown away fairly large

Unit 6 Consumer Behavior

Text BThe Customers’ Revenge

– – – –

Critical thinking and reading Supplementary analysis Collocations Suggested answers

Unit 6 Consumer Behavior

Text B

Collocations

reel off: 一口气说出The headmaster can reel off the names of all the children in the school. Harry can reel off the names of all the Presidents of the United States in less than a minute.

Unit 6 Consumer Behavior

Text B

Collocations

in unison: 完全一致地E.U. must act in unison for climate change negotiations. Military leaders have long known that marching in unison makes for a tight-knit platoon.

Unit 6 Consumer Behavior

Text B

Collocations

on the receiving end of: 遭受The party in power soon learns what it's like to be on the receiving end of political satire. In answering this question, you might want to draw on any experiences you have had of being on the receiving end of “racialisation”of this kind.