情系三农 大学生电子商务三创赛获奖作品

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第二届全国大学生电子商务“创新、创意及创业”挑战赛

重庆赛区作品

创新 创意 创业

作品编号：_____CQB091_____

参赛学校：___重庆邮电大学__

作品名称: ______情系三农____

团队名称：_____梦之队______

指导老师：____王亚红_______

团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_

2010年11月

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作品信息表

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目录

三创概要

一 项目的执行内容````````````````````````````````````````````````````````````5

二 项目的发展前景````````````````````````````````````````````````````````````5 三 运营的核心模式````````````````````````````````````````````````````````````6 四 项目的执行优势````````````````````````````````````````````````````````````6 五 项目的可行性````````````````````````````````````````````````````````````````````````6 六 项目的总结```````````````````````````````````````````````````````````````````````````7

第一章 市场分析

1.1整体市场容量及前景```````````````````````````````````````````````````````````7

1.1.1总体网民规模`````````````````````````````````````````````````````````````7

1.1.2中国水果行业数量规模`````````````````````````````````````````````````7

1.2网站目标市场分析``````````````````````````````````````````````````````````````7

1.2.1网络社区交友````````````````````````````````````````````````````````````7

1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8

1.3网站目标用户的分析```````````````````````````````````````````````````````````9

1.3.1用户分析``````````````````````````````````````````````````````````````````9

1.4市场趋势和机会`````````````````````````````````````````````````````````````````9

1.4.1市场趋势``````````````````````````````````````````````````````````````````9

1.4.2市场机会```````````````````````````````````````````````````````````````````````9

第二章 运营方案

2.1公司理念```````````````````````````````````````````````````````````````````````````9

2.2公司目标```````````````````````````````````````````````````````````````````````````9

2.3发展战略```````````````````````````````````````````````````````````````````````````10

2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10

2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11

2.4业务与赢利模式```````````````````````````````````````````````````````````````````11

2.4.1业务体系````````````````````````````````````````````````````````````````````11

2.4.2业务详述````````````````````````````````````````````````````````````````````11

2.4.3业务发展规划```````````````````````````````````````````````````````````````11

2.4.4盈利模式````````````````````````````````````````````````````````````````````11

第三章 网站项目实施方案

3.1总体架构```````````````````````````````````````````````````````````````````````````12

3.2各部分内容`````````````````````````````````````````````````````````````````````````14

3.2.1资讯频道`````````````````````````````````````````````````````````````````````14

第四章 网络推广方案

仅供大家参考

4.1目标市场分析```````````````````````````````````````````````````````````````````````14

4.2目标群体的行为方式```````````````````````````````````````````````````````````````15

4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15

4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15

4.3.2过滤时期`````````````````````````````````````````````````````````````````````15

4.3.3稳定时期`````````````````````````````````````````````````````````````````````15

4.4网络营销定位```````````````````````````````````````````````````````````````````````15

4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15

4.4.2许可Email营销定位`````````````````````````````````````````````````````````16

4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16

4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16

4.5.1网络营销整体思路````````````````````````````````````````````````````````````16

4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17

4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17

4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17

第五章 竞争分析

5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17`

5.2五力分析``````````````````````````````````````````````````````````````````````````````18

5.2.1五力分析总括``````````````````````````````````````````````````````````````````18

5.2.2五力分析详解``````````````````````````````````````````````````````````````````18

第六章 管理体系

6.1公司文化``````````````````````````````````````````````````````````````````````````````18

6.1.1文化基调```````````````````````````````````````````````````````````````````````18

6.1.2公司宗旨````````````````````````````````````````````````````````````````````````19

6.1.3核心价值理念``````````````````````````````````````````````````````````````````19

6.1.4基本价值观`````````````````````````````````````````````````````````````````````19

6.1.5企业精神````````````````````````````````````````````````````````````````````````1 …… 此处隐藏：21301字，全部文档内容请下载后查看。喜欢就下载吧 ……