2007年英语专升本试卷及答案(2)

Passage 1

Advertising follows us everywhere. Whenever we turn on the television,

listen to the radio or open a newspaper or magazine, we are bombarded with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover the advantages. They exist to make us want what they are selling.

Strangely, the more we are exposed to advertising, the less we notice it. We

get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But do that mean that we are no longer affected by them?

One advertising expert believes that the special power of advertising lies in

the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses.

A market analyst says that all advertising, no matter how innocent, is

misleading in some way.

When asked about the power of advertising in research surveys, most

people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.

【 】51. Ads exist to make people want .

A. a new type of orange juice B. X-brand jeans C. to watch the latest film D. what they advertise

【 】52. The more we see ads, the less we .

A. pay attention to them C. neglect them D. put up with them

【 】53. Although we may think we are not affected by them, Dr. Krugman

believes that advertisements affect . A. all of us B. most of us

C. some of us D. a few individuals 【 】54. Dr. Krugman believes that when we stop noticing ads, we begin

to A. like them B. be on guard against them C. accept them D. dislike them 【 】55. When asked about the power of ads, most people agree that ads are

ineffective on .

A. individuals B. masses C. others D. them

Passage 2

Like most people, I was brought up to look upon life as a process of

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getting. It was not until in my late thirties that I made this important discovery: giving away makes life so much more exciting. You need not worry if you lack money. This is how I experimented with giving away. If an idea for improving the window display of a neighborhood store flashes to me, I step in and make the suggestion to the storekeeper. One discovery I made about giving away is that it is almost impossible to give away anything in this world without getting something back, though the return often comes in an unexpected form. One Sunday morning the local post office delivered an important special delivery letter to my home, though it was addressed to me at my office. I wrote the postmaster a note of appreciation. More than a year later I needed a post office box for a new business I was starting. I was told at the window that there were no boxes left, and that my name would have to go on a long waiting list. As I was about to leave, the postmaster appeared in the doorway. He had overheard our conversation. “Wasn’t it you that wrote us that letter a year ago about delivering a special delivery to your home?” I said yes. “Well, you certainly are going to have a box in this post office if we have to make one for you. You don’t know what a letter like that means to us. We usually get nothing but complaints.”

【 】56. From the passage, we understand that .

A. the author did not understand the importance of giving until he

was in late thirties

B. the author was like most people who were mostly receivers rather

than givers

C. the author received the same education as most people during his

childhood

D. the author liked most people as they looked upon life as a process

of getting

【 】57. According to the author .

A. giving means you will lack money

B. the excitement of giving can bring you money

C. you don’t have to be rich in order to give

D. when you give away money, you will be rich

【 】58.The author wrote a note of appreciation to the post office because

.

A. he knew what such a note would mean to the post office.

B. he had discovered giving-away made life all the more exciting.

C. he believed he would get something back by doing so.

D. the postman delivered an important letter in time.

【 】59. When the author needed a post office box, .

A. he had to put his name on a waiting list

B. he wrote the postmaster a note of appreciation

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C. many people had applied for post-office boxes before him

D. he asked the postmaster to make one for him

【 】60. In reply to the postmaster’s question, the author said .

A. it was the special delivery

B. it was the post-office box

C. it was the note of appreciation he wrote

D. it was he who wrote him a letter a year ago

Passage 3

Generations of Americans have been brought up to believe that a good breakfast is one of life’s essentials. Eating breakfast at the start of the day, we have all been told, is as necessary as putting gasoline in the family car before starting a trip.