浅析必胜客在中国的发展现状(2)

常州信息职业技术学院 毕业设计（论文）报告

浅析必胜客在中国的发展状况

摘要:我国饮食文化博大精深，源远流长，但随着肯德基，麦当劳，必胜客等西式餐厅攻进中国的餐饮市场后，给中式餐饮业的发展带来了极大的冲击与压力。西餐在中国市场能够称雄一时，究竟靠的是哪些优势。这实在值得我们思考。在本文中，我们将以必胜客披萨连锁快餐店为例，结合其在中国的发展状况，深入探讨其在中国餐饮市场的必胜之道。同时，由于中国市场不同于世界的其他市场，所以，本文也将根据必胜客在中国的发展还存在许多不足的地方给予建议。这便使得本文的开展有了一定程度上的实际意义。

关键词：必胜客;发展状况;不足之处

Analysis of development about pizza hut in China

Abstract:And profound diet culture, our country has a long history, but as KFC, McDonald's, pizza hut and western-style restaurant opened after the Chinese fast food market, brings the development of the Chinese catering industry has brought the huge impact and pressure. To win a western-style food in the Chinese market can exactly by what advantage. It is worth thinking about. In this article, we will with pizza hut pizza restaurant chain as an example, combined with its development in China, discussed the way of winning Chinese fast food market. At the same time, because the Chinese market is different in other markets, so, this paper will be based on its many deficiencies still exist in the development of China's place to give advice. This allows the of this article have a certain degree of practical significance. Key words: pizza hut; Development status; Deficiency in

0.引言

随着市场经济在我国的飞速发展，中国与世界的距离便越来越近。与世界的接触也越加的亲密。不管是经济，文化还是政治军事，等等。巨大的中国商业市场吸引了世界上无数的商业巨头，这其中就包括百盛集团旗下的必胜客餐饮连锁店。