新风尚大学实用英语第三册课后练习答案 for Unit 2(4)

1) Stanford University

2) The assignment required while working on his MBA.

3) His goal was to provide better-quality shoes for prices that were lower than those currently

being offered by the market leader at the time, Adidas.

4) In the eyes of the American public these agreements helped to bring sports stars to a new level

of prominence.

5) Nike's endorsement strategy relied heavily on branding that placed extreme emphasis on the

images associated with the brand.

6) The company's advertising was unique in that it not only promoted the brand but also strove to

create top-of-mind awareness.

7) Developing the brand helped Nike gain market dominance

8) 略

新风尚大学实用英语第三册课后练习答案陆续上传中,上海交通大学出版社,总主编陈忠利,李德荣,副总主编郭浩儒,王秀珍,郭万群

III. Vocabulary and Structure

1. Collocation

1) confidences 2) awareness 3) anxiety 4) pressure 5) efficiency

2. Word Formation

1) greenhouse 2) microwave 3) mainland 4) highway

5) blackboard 6) Mid-autumn

2. Banked Cloze

1) substantial 2) executive 3) undisputed 4) recall 5) transit

6) innovate 7) endorse 8) prominence 9) renowned 10) entrepreneur

3. Multiple Choices

1) A 2) B 3) B 4) B 5) B

Ⅳ. Translate the following sentences into English, using the expressions in

brackets.

1. Good models emphasize the outstanding features of the structures and relationships they

represent and de-emphasize the less significant details.

2. We may take into consideration accepting government-to-government or non-government

loans only if the conditions permit.

3. We cannot get help from instinct or intuition but have to rely on experience.

4. I wonder how many celebrities actually use the products they endorse.

5. A good book can serve as a guide in your life.

Passage B

I. Understanding Idiomatic Expressions

（略）

II．Vocabulary and Structure

1. Select words from what are given and fill in the sentences.

1) reasons 2) released 3) likely 4) costs 5) contributed

6) affected 7) claim 8) necessity 9) prefer 10) princes

2. Complete the sentences according to the Chinese meaning

1) of asking if we should follow standards

2) through which

3) came to realize that there was ( a ) great disparity

4) According to the Chinese National Bureau of Statistics

5) has no relevance to / doesn't have any relevance to

Passage C

Ⅰ. Reading Comprehension

Try to answer the questions in the fewest possible words or complete the sentences based on what

新风尚大学实用英语第三册课后练习答案陆续上传中,上海交通大学出版社,总主编陈忠利,李德荣,副总主编郭浩儒,王秀珍,郭万群

you learned from the text.

1. to play a direct part

2. check out, pick up

3. educate people

4. to grow edible plants

5. house construction

Ⅱ. Vocabulary and Structure

1. Cloze

1) B 2) D 3) A 4)A

11) D 12) B 13) C 14) A

2. Error Correction

3) things改为thing 5) B 15) D 6) A 16) D 7) C 17) B 8) C 18) A 9) A 19) A 10) B 20) C 1). Around后面加上the 2) environmental改为environmentally 4) 删去many

5) recycling改为recycled 6) drive后面加上to

7) live改为life 8) fact后面的are改为is

9) 第一个much改为less 10) live改为living

Section D

I. Writing---Letter

(reference answer)

(Heading)

20 November, 2010

(Inside Address)

Dear Mr. Smith,

As soon as I heard of your appointment to the board of directors of your corporation I felt I must

write to you to let you know how happy I was about your advancement.

I am sure that you will make great progress in your new post because you have a strong sense of

responsibility. I hope that with you as the head of your corporation, our business relationship will

continue to develop smoothly.

Sincerely yours,

Wang Ying

II. Translation

1. 这个胚胎已植入母体，当婴儿出生后，将被用来给他的哥哥进行输血，以拯救他的生命。

另一名妇女也用同样的方式受孕，以期治疗她那患有遗传性血液病的孩子。

2. 不过，在两、三个人对我表现那同样的神情和给我同样的回答之后，我开始觉得这

所房子不同寻常。

新风尚大学实用英语第三册课后练习答案陆续上传中,上海交通大学出版社,总主编陈忠利,李德荣,副总主编郭浩儒,王秀珍,郭万群

3. 我原以为你是一个好人，至少不比别人更坏，看来我们两个都看错了人。

4. 人的智力需要开发，人的内心世界也是需要开发的。

5. 研究结束时，与给予安慰剂的一组患者相比，积极接受药物治疗的一组澳大利亚人中风

的人数少于50%； 接受药物治疗的一组中死于心血管疾病的死亡率，比接受安慰剂疗

法的一组中的死亡率要低三分之二。

Translation of the Text

Passage A

倾情投入

当你想到“倾情投入”这几个字时你的脑海会浮现出什么呢？当你想到一个红色的动感

标志心里又会想到什么呢？如果你想到的是耐克，那么这就证明大约40年前当菲利普·奈

特创建并以耐克命名现在销售额达数十亿美元公司的时候，他成功地实现了他的目标。

菲尔·奈特在俄勒冈读大学时是中长跑选手，师从前奥运田径教练比尔·鲍尔曼。比尔

·鲍尔曼对运动员拥有无可争辩的热忱，喜欢创新，他将这些素质传给了耐特。1959年耐

特获得工商管理学学士学位后，他继续在斯坦福大学攻读工商管理硕士，在此期间他得到了

一项任务，这项任务不仅改变了他的一生而且改变了全球运动鞋市场。

回忆起那项任务，奈特说：“那确实是我想做的事”。 奈特的目标是提供比当时引领运

动鞋市场的阿迪达斯还要价廉物美的运动鞋。

60年代初，奈特与鲍尔曼创办蓝带运动鞋公司。奈特与日本鞋商签定合同并开始在高中

田径运动会上销售他的运动鞋。< …… 此处隐藏：3677字，全部文档内容请下载后查看。喜欢就下载吧 ……