商务英语初级3.1-3.2

The man behind McDonalds's

Do you like fast food? When was the last time you went to a fast food restaurant? What do you like about fast food restaurants? What do you dislike?

Where is the place of the original McDonald's restaurant? What was on the original McDonald's menu? What are the names of the owners of the original McDonald's? Who developed the McDonald's franchise? How many McDonald's resturants here are today?

Time: Since 1954 Figure: Ray Kroc , Richard ,Maurice Place: San Bernardino

feature ['fi:t ] n. 特色 milkshake ['m lk ek] n. 奶昔 Multimixer 通用混合器 illionois 伊利诺伊州 Des Plaines 德斯普兰斯(美国一城市) franchise ['fræ nt aiz] vt. 给…以特许(或 特权); Kuwait City 科威特城(科威特首都)

Exercise 3 Answer: A C B C

For the affirmative formaRegular verbs end with -ed: talk-talked,play-played, stop-stopped,prefer-preferred study-studied,travel-travelled Irregular verbs: speak-spoke,tell-told

To talk about actions that hapened in the past. The time is specified, or understood from the context.

To talk about past states.

Ask each other these questions.Then look at the text again to check your answer. How much do you remeber about McDonald's?a.Where was the original restaurant owned by the McDonald brothers? b.What didi it sell? c.Was it expensive? d.When did Ray Kroc open the first McDonald franchise? e.How much money did they take on the first day? f.How much did Ray Kroc pay the brothers for the business? g.When did the Kuwait City restaurant open? h.Was the Kuwait City restaurant a success?

Write three things you know about each of these companies.

The body shop:They sell people care products (eg soaps,shampoo,make-up). Their products are made from natural products and are not tested on animals.They started in the UK. They have shops all over the world.

Easyjet:They offer low-cost flights.The tickets are very cheap. They don't give you free drinks on board. You have to pay for the drinks.

:You can buy a holiday online and get very good prices. Their website is user-friendly. You can book a flight or a hotel with a few clicks.

Exercise 2 Answer: The body shop 1.visited; 2.began; 3.opened; 4.were; 5.bought; 6.paid

Exercise 3Answer: Easyjet 1.didn't own; 3.didn't have; 5.sold; 7.took; 2.didn't sell; 4.was; 6.began; 8.became

Exercise 4Answer: 1.Where did Brent Hoberman and Martha Lane Fox start the cmpany? 2.What did the website sell? 3.Which countries did the company expand into? 4.How many employees did they have after six years? 5.When did the company go public? 6.When did Martha leave the company?

Exercise 5Answer: 1.In Brent's living room.

te flights and late hotel bookings. 3.France, Germany and Sweden. 4.1,400; 5.In 2000; 6.In 2003

Exercise 6:

Answer: 1-7: O M M O M M O

A. Complete the f

orm of exercise 7 a. According to the forma, give a spoken presentation about your company. b.Present your company to your new partner,and complete the second part of the form while you listen to the presentation. B. Write a short paragraph(60-80 words) about your company. C.Exchange your paragraphs and compare them.

What companies do? Work: Write the names of as many companies you can think of in one minute. Compare with your partner.And then, use the words of exercise 2 to describe the activities of your companies.