新职业英语教案1(6)

2. A huge chunk of the audience got up and left before the show. brand-new: a. new and not yet used

e.g. She bought a brand-new car for her brother as the wedding gift. a pain in the neck: a person or thing that is very annoying

e.g. What’s wrong with Dave? He’s becoming a total pain in the neck.

enhance: v. to increase or further improve the good quality, value or status of something e.g. This is an opportunity to enhance the good reputation of the company. outweigh: v. to be more important or valuable than something else e.g. The advantages of the plan far outweigh the disadvantages.

remote: a. far away from places where other people live; far away in time e.g. 1. The farmhouse is remote from any other buildings. 2. remote database/remote access/remote control

… remote controls that look like maps of Manhattan: remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan

Writing

Product catalogs are one of the oldest forms of sales material in business. Over hundreds of years they have changed very little: basically a list of products breaks down into different categories; then for each product there is a product name, some relevant specifications or options, perhaps a description and then the price of the product.

With Internet access becoming universally available, online catalogs play an ever bigger role in today’s business. In comparison to traditional printed catalogs an online catalog is inexpensive. Also, a printed catalog can sometimes be out of date before it is even in the customer’ s hand whereas an

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online catalog can be updated at any time, so that customers can always have access to the latest information.

Mini-project

● Work in groups;

● Refer to the sample on P59;

● Good time management and cooperation; ● In-class presentation.

Unit Five Trade

Warming-up Task 1

Objective: Ss can identify the slogans of some famous companies. Steps:

1. Ss read warming-up task 1. 2. Go through slogans a-h with Ss.

3. Ask Ss to match the slogans with the pictures. 4. Give the key.

5. Time permitting, encourage ss to brainstorm more slogans.

Background information

1. What is a slogan?

A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product 2. Company introduction

Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .

3. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.

4. Panasonic is an international brand name for Japanese electric products manufacturer

5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan ―Ideas for Life‖.

6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods. 7. Seven-- up is the brand of a soft drink.

8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.

9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.

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Suggested Answers

A-7 B-2 C-1 D-4 E-5 F-8 G-3 H-6

Task 2

Objective: Ss can identify several kinds of advertisement media . Steps :

1. Ss read warming-up Task 2

2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers . 4. Ask the class to add more if necessary.

5. Summarize the various media used for advertising .

Suggested Answers：Poster , newspaper , TV commercial , outdoor signs , etc .

Language Points

Paragraph 1

Regardless of: paying no attention to

e.g. The law requires equal treatment for all ,regardless of race , religion or sex . better off :in a better situation , especially in financial terms

e.g. since my husband was made the manager , we are better off .

alternative: n. something you can choose to do or use instead of something else e.g. is there an alternative to what you propose?

Make sense : to have a clear meaning and be easy to understand e.g. read this and tell me if it makes sense. Paragraph 2

Process :n. a series of actions that are done in order to achieve a particular result e.g. getting fit again has been a long slow process .

specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity e.g. Finally Alice decided to specialize in contract law .

Consumer: n. someone who buys and uses products and services

e.g. There are a wider choice of goods for the consumers in big cities . Paragraph 3

benefit :n. something that gives you advantages or improves your life in some way e.g. This aid program will bring lasting benefits to the region.

Absolute: a. unlimited: complete: true , correct and not changing in any situation : not in comparison with other things

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