体验商务英语综合教程3答案(2)

a brand can be a name, a term or a symbol.

it is used to differentiate a product from competitors products. the brands guarantee a certain quality level. brands should add value to products. its a synergy effect whereby one plus one equals three.

but customers must believe they get extra value for money.

2.2

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there are different types of brands.

there are what we refer to as the stand alone brands or individual brands, for example ariel, haagen daaz ice-cream, direct line insurance, or marlboro cigarettes.

they require separate marketing support.

theres also the corporate branding, or family brands such as heinz or virgin, marks and spencer, levis.

2.3

we need new brands because, well, customers want new brands.

they want choice. they want a selection of different products. they like to rely on the quality levels guaranteed by the company.

they like to trust products. it makes shopping so much easier for them. and also, they like to identify with brands.

unit 3

travel

3.1

good morning, cpt. how may i help you?

its philippa knight here. could you put me through to extension 281 please? certainly. putting you through.

hello. maria bonetti speaking.

hello maria. its philippa knight from the fashion group in new york.

hi philippa, how are things?

fine thanks. im calling because ill be in london next week and id like to make an appointment to see you.

i want to tell you about our new collection.

great. what day would suit you? im fairly free next week, i think.

how about wednesday? in the afternoon? could you make it then?

let me look now. let me check my diary.

oh yes, thatd be no problem at all.

what about 2 oclock? is that ok?

perfect. thank very much. itll be great to see you again. well have plenty to talk about.

thats for sure. see you next week then.

right. bye.

bye.

3.2

good morning, cpt. how may i help you?

id like to speak to maria bonetti, extension 281, please.

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thank you. whos calling please?

its philippa knight, from the fashion group.

thank you. im putting you through.

hello, im afraid shes engaged at the moment.

will you hold or can i take a message?

ill leave a message please. the thing is, i should be meeting ms bonetti at 2 pm, but somethings come up.

my plane was delayed, and ive got to reschedule my appointments.

if possible, id like to meet her tomorrow. preferably in the morning.

could she call me back here at the hotel please?

certainly. whats the number please?

its 020 7585 3814.

ill be leaving the hotel soon, so if she cant call me back within, say, within the next quarter of an hour, ill call her again this morning. is that ok?

right. ive got that. ill make sure she gets the message.

thanks for your help. goodbye.

goodbye.

3.3

could you introduce yourself please?

certainly.

my names david creith and im the customer service teaching manager for british airways in terminal 4 at heathrow.

what problems do you have to solve for business travelers?

a lot of problems. probably the main one is seating requests. a lot of business travelers have specific seating requests.

some people want an aisle, some people want a window, some people want to sit next to their colleague.

its not always possible to give everyone the exact seat they want due to the aircraft being fully booked.

certain passengers may say this is going to disrupt their business trip, because they cant discuss things with colleagues-that sort of thing.

one of the other things we get is downgrading.

sometimes, like all airlines, due to commercial pressure we have to oversell fights. occasionally we miscalculate and have to downgrade passengers to a lower class — for example from first to business class or business to economy.

obviously passengers arent happy about this at all.

the opposite thing is an upgrade.

passengers may request an upgrade for countless reasons — for anything that has happened to them in the past and they perceive that british

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【篇三：体验商务英语综合教程4 课本答案】

txt>1—5: a a a a a

unit 3

p23 vocabulary

a

positive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！

b

very badvery good stormy strained coolamicable friendly close excellent

c

1—5: e d b a e

p26 languagea

a---j: 9 3 2 4 8 1 5 7 10 6b

1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)off

unit 4 p33

language review

1—4: present simple past simple present continuous present perfect p34

vocabulary c

1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribed

p40

vocabulary

a 2—4: e

b f h 6—8: g

c d

b 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustrated

p42 language review

a 1—4: c e h

b 5—8: d g a f

b 1—4: have been conducted be perceived are entered were given

5—7: were paid were paid is reduced

unit 6 p50a

weak moderate strong a bit fairly entirely slightly

increasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b

1. exceptionally, extremely, very

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