休闲农业英文文献2(2)

Ionela Gavril -Paven / Procedia - Social and Behavioral Sciences 188 ( 2015 ) 111 – 115 113

objectives and implement its development program rural. Leader methodology involves the cooperation of members of rural communities, entrepreneurs and public authorities in a public-private partnership to help revive rural communities by creating jobs, diversifying the rural economy and the value of cultural heritage. Because rural areas are very different and specific, the fundamental concept underlying the Leader approach assumes that development strategies are more effective and efficient if are decided and implemented at local level by local actors using clear and transparent procedures and benefiting of the support of relevant public administrations (Gavrila-Paven Ionela, 2013).

2.1. Rural and cultural identity of the Ampoi and Mureú Valleys

Rural tourism is one of the motivational forms of tourist circulation and represents a form of tourism in rural areas. The village is an anthropogenic tourist base, usually located within the emphasized recreational and serene environment. Recreational potentials are primarily expressed by the very atmosphere, because the village is characterized by preserved nature, the absence of pollution and large green areas. Besides recreational potentials tourists are attracted to villages by the opportunity of including tourists in some rural activities such as: livestock pasture management, fruit harvesting, forestation etc. Tourist attraction of the village to a large extent depends on the attractiveness of accompanying facilities and attractions (Radmilo Nikoliü, Vidoje Stefanoviü, Ned ad Azemoviü, 2012).

2.2. Analysis of the touristic potential of the Ampoi and Mureú Valleys

The area of Ampoi and Mureú Valleys has a high touristic potential that could be used in order to activate and develop the tourism activity. The most important are as follows: (2) the area of Ampoi and Mureú Valleys is located at the crossroads linking two Romanian development; the immediate vicinity of the international European roads and the future functioning of three highways make the area extremely convenient because passengers in transit are regarded as potential tourists; certainly the vicinity of the cities of Alba Iulia, Sebeú, Sibiu, Cluj-Napoca, Deva and Târgu Mureú, makes the area of Ampoi and Mureú Valleys available and easily accessible; (2) the existence of utilities and other infrastructure in most villages is an important prerequisite for developing tourism potentials; (3) value, beauty and diversity of the natural and built heritage offers outstanding scenery and memorable information about historical periods Romanian nation; the relief allows diversified leisure tourism development; (4) the rich cultural heritage represented by numerous monuments, monasteries, churches, and customs, traditions, crafts, architecture, also represent important potentials; existing cultural objectives allow the development of cultural tourism; diverse local cuisine; (5) environmental organizations that are involved in education on the protection of the natural environment. The touristic products that will promote the area of Ampoi and Mureú Valleys should include local lifestyles presented through various events and activities. Thus, for example, various agricultural activities could be organized involving the participation of tourists (picking fruit, cultivating the land etc.). Through various events tourists can be introduced to local customs, traditions, local costumes etc. Regarding the demand, the most promising segment would be the urban population, mainly from the cities nearby. Considering the high population concentration in cities, and therefore stressful lifestyle, more and more people are expected to go for the week-ends in the rural areas. Tourists will appreciate the landscape and the different traditional activities that will be able to do in this area.

Tourism and its associated entrepreneurship opportunities as a development strategy for the rural areas can generate jobs and support retail growth. The results obtained in other studies clearly demonstrate the importance of the community approach to tourism development and that rural tourism development and entrepreneurship cannot work without the participation and collaboration of businesspersons directly and indirectly involved in tourism (Wilson Suzanne, Fesenmaier Daniel R., Fesenmaier Julie, John C. Van Es, 2001). Analyzing the touristic activity, it can be observed that it is only an additional activity and only for half of the localities in the area of Ampoi and Mureú Valleys. Considering the perspective of tourism activity development in the area, it has to be considered also a series of obstacles and constraints: (1) lack of adequate tourism infrastructure starting from the level of accommodation capacities, touristic services, auxiliary services for spending free time; (2) insufficient time allocated

114 Ionela Gavril -Paven / Procedia - Social and Behavioral Sciences 188 ( 2015 ) 111 – 115

to cultural activities in relation to investments in cultural infrastructure; (3) poor promotion of tourist attractions in the area; insufficient financial resources to support local development of this activity; (4) the local cuisine is diverse but not manifested; (5) lack of interest for the development of handicrafts; (6) poor training in the field of tourism;

(7) tourism is not organized as an economic activity that can be planned to determine the investment required and income potential; (8) controlling deforestation is still weak and affects the natural landscape with inadequate facilities and vacation houses without a plan based on basic landscaping; (9) lack of facilities for control and monitoring of tourism activity; (10) reduce awareness of the natural values of the local communi …… 此处隐藏：6795字，全部文档内容请下载后查看。喜欢就下载吧 ……