Unit 2 Establishing Business Relations

国际商务函电相关邮件、包装、询盘、发盘等案例

Chapter 2 Establishing Business Relations

2.1 Preface; 2.2 Four Specimen Letters; 2.3 Useful expressions.

国际商务函电相关邮件、包装、询盘、发盘等案例

2.1 PrefaceIf a firm wishes to open up a market to sell something to or buy something from firms in foreign countries, he or she should firstly establish business relations with some potential clients. Therefore, establishing business relations is one of the important undertakings in the field of foreign trade. How to find your clients? How to properly express your desire with your clients? 2

国际商务函电相关邮件、包装、询盘、发盘等案例

How to find your clients? 1.Familiars 2.Traders in the same line 3.Internet 4.Banks 5.Chambers of Commerce in foreign countries 6.Chinese Commercial Counsellor’s Office in foreign countries 7.Fairs & Exhibitions 8.Other medias3

国际商务函电相关邮件、包装、询盘、发盘等案例

How to properly express?

Logicis in the body: 1.How we know our counterpart’s name and address; 2.Our intention; 3.Self-introduction including our business scope and other information; 4.Express our expectation in the future.4

国际商务函电相关邮件、包装、询盘、发盘等案例

Exporter ( C ) to Bank(F)Dear Sirs, Thank you for your cooperation for our business. Now we are desirous of enlarging our trade in various kinds of light industrial products, but unfortunately have had no good connections in California of U.S.A. Therefore ,we shall be obliged if you will kindly introduce us to some of the most capable and reliable importers who are interested in these lines of goods. Your favorable information will be appreciated.5

国际商务函电相关邮件、包装、询盘、发盘等案例

1-4 Exporter(C) to Importer(F)Dear Sirs, We owe your name and address from the Commercial Counselor’s Office of the Chinese Embassy in Malaysia, from whom we learn that you are in the market for textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. To give you a general idea of the various kinds of cotton piece goods now available for export, we enclose our latest pamphlet for your reference. Quotation will follow upon receipt of your specific enquiry. We look forward to hearing from you soon.

Yours truly, (Signature) Encl. as stated

国际商务函电相关邮件、包装、询盘、发盘等案例

2-4 Exporter(C) to Importer(F)Dear Sirs, From Messrs. Freeman Co., Ltd. Lagos Nigeria, we have come to know your name and take the pleasure of addressing this letter to you in the hope of establishing business relations with you. We are a state-owned corporation, handling exportation of Chinese Chemicals, which have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is of interest to you.Yours sincerely, (Signature) Encl. 1 catalogue7

国际商务函电相关邮件、包装、询盘、发盘等案例

3-4 Importer(F) to Exporter(C)Dear Sirs, We have obtained your address from a friend of mine in San Francisco and are now writing to you for the establishment of business relations. We are very well connected with all the major dealers of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. Please let us have all necessary information re

garding your products for export. Yours sincerely, (Signature)

国际商务函电相关邮件、包装、询盘、发盘等案例

4-4 Re:Dear Sirs With reference to your letter of September 15,2008 we are glad to learn that you wish to enter into trade relations with this corporation in the line of canned goods. In compliance with your request, we are sending you by air a catalogue together with a rang of pamphlets for your reference. If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be forwarded without delay. In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us.Yours truly (Signature) Encl. as stated9

国际商务函电相关邮件、包装、询盘、发盘等案例

2.3 useful expressions1.Having had your name and address from the Commercial Counselor’s Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you. 2.Your company has been introduced to us by Nelson&Co., Ltd. as prospective buyers of Chinese sewing machines. As we deal in sewing machines, we shall be pleased to enter into direct business relations with you.10

国际商务函电相关邮件、包装、询盘、发盘等案例

2.3 useful expressions3.We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners. 4.To acquaint you with the light industrial goods we handle, we are sending you, by separate airmail, several pamphlets for your reference. 5.Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.11

国际商务函电相关邮件、包装、询盘、发盘等案例

2.3 useful expressions6.Through the courtesy of Mr. Freeman, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us. 7.We learn from your letter of April 1 that you are interested in establishing business relations with us for the purchasing of our tools.

国际商务函电相关邮件、包装、询盘、发盘等案例

2.3 useful expressions8.Your desire to establish direct business relations with us coincides with ours. 9.We are willing to enter into business relations with your firm on the basis of equality and mutual benefit. 10.Your letter e …… 此处隐藏：3517字，全部文档内容请下载后查看。喜欢就下载吧 ……