任务型阅读练习十二篇(2)

product is emphasized, as well as the communication between products and consumers.

“Customer behavior, which appears to be focused and directed at the object and at pleasure, in

fact responds to quite different objectives: displaced expression of desire, and the production of a

code of social values through the use of differential signs”(Baudrillard) . The reason for

image-oriented customer behavior is probably that customers lifestyle has been continuously

virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from

computer games and Hollywood movies, in which customers preference for fleeing reality is

perfectly matched.

This change requires us to take efforts to enhance product image by integrating style, color,

taste, shape and material, and communicate with customers creatively, imaginatively and

innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a

need for a particular object as much as it is a need for difference” ( Baudrillard). The typical

example is Apple Computer s IMAC, which has strong visual impact and outstanding dynamics.

By this way, customer relationship can be set up through image, and brand can be treated as

living that can transform people. Other examples commonly used are Disney Fairyland and Las

Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is

negotiation, a never-ending conversation held in the languages of advertising, packaging, branding,

fashion, and entertainment.

More Attention to the Image of Product

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（五）

A listener has written from China for advice about how to lose weight. Michael in Shanghai

says he is 26 and has battled obesity for most of his life.

Obesity , a severe weight problem, is a complex condition. A doctor may advise taking

medicine along with changing one s behaviors. Experts say that the most successful weight—loss

plans include a well-balanced diet and exercise.

People who want to avoid weight gain have to balance the number of calories they eat with the

number of calories they use. To lose weight, you can reduce the number of calories you take in,

increase the number you use, or both.

A recent study looked at four of the most popular dieting plans in the US. Researchers at

Stanford University in California studied over 300 overweight women, mostly in their thirties and

forties. Each woman went on one of the four plans: Atkins, The Zone, Ornish or LEARN. The

women attended diet classes and received written information about the food plans.

At the end of the year, the women on the Atkins diet had lost the most, more than four and

one-half kilograms on average. They also did better on tests for cholesterol levels and blood

pressure.

Christopher Gardner, who led the study, says the Atkins diet may be more successful because of

its simple message to eat less sugar. He also says that the advice to increase protein in the diet

leads to more satisfying meals. He says that there was not enough money to study men, but that

men would probably have similar results.

Last week, another report based on thirty-one studies suggested that only a small minority of

people have long-term success with dieting. Most dieters regained their lost weight within five

years and often they become more overweight. But those who kept the weight off generally were

the ones who exercised.

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（六）

We find that bright children are rarely held back by mixed-ability teaching. On the contrary,

both their knowledge and experience are enriched. We feel that there are many disadvantages in

streaming (把…按能力分班)pupils. It does not take into account the fact that children develop at

different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it

can be quite discouraging to be at the bottom of the top grade! Besides, it is rather unreal to grade

people just according to their intellectual ability. This is only one aspect for their total personality.

We are concerned to develop the abilities of all our pupils to the full, not just their academic ability.

We also value personal qualities and social skills, and we find that mixed-ability teaching

contributes to all these aspects of learning.

In our classrooms, we work in various ways. The pupils often work in groups: this gives them the

opportunity to learn to cooperate, to share, and to develop leadership skills. They also learn how to

cope with personal problems as well as learning how to think, to make decisions, to analyze and

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evaluate, and to communicate effectively. The pupils learn from each other as well as from the

teacher.

Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments,

and they can do this at their own speed. They also have some formal class teaching when this is

appropriate. We encourage our pupils to use the library, and we teach them the skills they need in

order to do this efficiently. An advanced pupil can do advanced work: it does not matter what age

the child is. We expect our pupils to do their best, not their least, and we give them every

encouragement to attain this goal.

（七）

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There are two basic ways to see growth: one as a product, the other as a process. People have

generally viewed personal growth as an external (外在的) result or a product that can easily be

identified and measured．The worker who gets a rise, the student whose grades improve, the

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