BEC商务英语module 4 The art of selling

BEC商务英语module 4 The art of selling

The art of selling1于皓楠 3宋悦怡 4李梦茜 5单 月 20邸兰兰

BEC商务英语module 4 The art of selling

1. What is selling 2. "Zig" Ziglar (Close the sale) 3. Sales techniques 4. The sales promotion media

BEC商务英语module 4 The art of selling

What is selling

BEC商务英语module 4 The art of selling

Definition The last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about. See also marketing.

BEC商务英语module 4 The art of selling

"Zig" Ziglar(Close the sale)

BEC商务英语module 4 The art of selling

Hilary Hinton "Zig" Ziglar (November 6, 1926 – November 28, 2012) was an American author, salesman, and motivational speaker.

BEC商务英语module 4 The art of selling

As a motivational speaker

BEC商务英语module 4 The art of selling

As an author

BEC商务英语module 4 The art of selling

Close the sale

BEC商务英语module 4 The art of selling

Sales techniques

BEC商务英语module 4 The art of selling

1.Prepare 2.Details 3.Resource 4.close the sale 5.returned customer

BEC商务英语module 4 The art of selling

The sales promotion media(advantages & disadvantages)

BEC商务英语module 4 The art of selling

1.Radio advertisements 2.Point-of-sale promotion 3.sponsorship of a sport event 4.Direct mail(by post or email) 5.word-of-mouth recommendation 6.Billboards(in town or on main roads) 7.Viral marketing(over the Internet) 8.Vehicle advertising(company or public)

BEC商务英语module 4 The art of selling

Soap selling

BEC商务英语module 4 The art of selling

Goat soapSkin whitening , nourishing

BEC商务英语module 4 The art of selling

Charcoal soap Deep cleaning