商务英语Lecture1-Introduction

商务报告

Cambridge International Business English

商务报告

New Insights into Business 新视野商务英语( 新视野商务英语(下) (英)Graham Tullis Tonya Trappe 著 外语教学与研究出版社

商务报告

Content1. Company Structures Departments in the co. , profile of a co. 2. Recruitment Human resources management, labour relations, employment skills 3. Retailing Consumer survey 4. Franchising (licensing) Forms of business 5. International Business Style management style in different countries 6. Banking Banking items and documents, money matters in business 7. Business and Environment role of business in environmental affairs 8. The Stock Market Share dealing, bonds, stocks3

商务报告

Content9. Import / Export Forms of International Trade 10. Company Performance annual report 11. Setting up a Business Types of Company 12. Corporate Alliances and Acquisitions Alliances, merger, acquisitions(buyouts), takeover 13. Marketing Market research techniques, product promotion 14. Product and Corporate Advertising Advertising media, successful and controversial ads. 15. The Business Media Press, News Services

商务报告

Paper---Marketing Final Paper--Marketing ReportA Report on Marketing1 INTRODUCTION 1.1 Purpose This will state the problem and how it will benefit the reader 1.2 Background Here you’ll tell, for example, history, sales records, markets share, local consumer behavior. 1.3 Method of investigation List primary and secondary source used. Refer to the survey form in the Appendix, how it was distributed 1.4 Scope This refers to the aspect of the product or company you will be focusing on. You may also state why some area(s) were not looked at.

商务报告

2 FINDINGS 2.1 Target market analysis - market-coverage - target market - buying behavior of consumers and how the marketer makes use of this to market the product. - Describe how the product is positioned for maximum competitive advantage. - Explain how the marketer attempts to reduce post-purchase dissonance among its customers.

商务报告

2.2 Marketing environment --Identify and discuss the relevant environmental factors that affect the marketing of the product. Only highlight important ones -- Explain how the marketer of the product overcomes the threat or capitalizes on the opportunity presented by each factor. 2.3 Product 2.3.1 Product classification 2.3.2 Describe the product mix and explain the rationale for doing so. 2.3.4 Identify the stage that your product belongs to in the product life cycle, and explain how the marketer manages its product life cycle (introduction, growth, maturity, decline).

商务报告

2.4 Promotion Comment on the effectiveness of each promotion tool for your product, and substantiate with your own arguments. 2.5 Pricing Describe how the product is priced and what pricing strategies are used for your product. Compare with the close competitors. 2.6 Distribution Identify the channel strategy adopted for the product, and describe the relevant factor which influence the adoption of such a

channel strategy.

商务报告

3 CONCLUSION Provide a summary of the key points in report; highlight problems in order of importance. Do not introduce new information. 4 RECOMMENDATIONS Make a few recommendations on how the product can be marketed more effectively .e. g. 4.1 How can brand equity品牌资本 built 4.2 Suggest ways that promotional efforts for the product can be improved. Be imaginative but realistic.

商务报告

Business English course aims to give students an understanding of key areas of contemporary business and prepare them to the BEC (Business English Certificate ). Business English introduces basic business contents and language skills in a business-related situation. Students have to be informed of business knowledge and general foreign affairs. Students have to develop the business skills in 4 aspects: speaking, listening, reading, and writing.10

商务报告

BEC TEST BEC 2 SAMPLEBEC2-sample.doc

商务报告

Scope of Business ActivitiesCompany organization:CEO; stockholders; board of directors; managerial staff; labor staff Day to day office: telephone calls; faxes; memos; meetings; agenda; presentations; business correspondence 商业信函 brainstorming 集体讨论 performance reviews 业绩评估 Business trip Client reception:receiving and entertaining clients; accommodating foreign clients; factory tours

商务报告

Scope of Business ActivitiesFinancial topics: costing; budgets; auditing 审计 Marketing topics: market survey advertising; promotion; developing the market Sales topics: product demonstration; custom service Negotiation: inquiry and offer; counter-offer; counter-counter-offer; making concessions; bottom line; bargainer; accepting and confirming; order; payment and delivery; contract; claim and settlement13

商务报告

Scope of Business ActivitiesInternational topics: sourcing 供货 export/import; merger Employment practices: resume; interview; recruiting personnel; welfare Continuing education: training; seminar/workshop 研讨会 teambuilding

商务报告

Change of Word MeaningInquiry, offer (firm offer), order, minute, shipping terms, quote, Eg. we have drawn on you for this invoice amount at sight through the Bank of Nigeria, who have been instructed to hand over documents against payment of the draft. 你方6 日来电要求我方报第33号毯子。 33号毯子 1. 你方6月3日来电要求我方报第33号毯子。我方确认已向你 方电邮报下列商品实盘， 20日前复到有效 日前复到有效。 方电邮报下列商品实盘，9月20日前复到有效。 获悉你地市场对苹果需求很大，兹附上第6868 6868报价单供参 2. 获悉你地市场对苹果需求很大，兹附上第6868报价单供参 考

商务报告

Use of Passive Voice据说……It was estimated that... 据传……It was told that... 据报道……It is reported that... 据信……It is believed t …… 此处隐藏：3725字，全部文档内容请下载后查看。喜欢就下载吧 ……