电子商务专业外文文献

电子商务专业外文文献

本科毕业论文

外文文献及译文

文献、资料来源：期刊

文献、资料发表（出版）日期：2007.3.11

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电子商务专业外文文献

外文文献：

On the e-commerce business management ideas under

The face of rising prices, challenges snowstorms, earthquakes, such as the subprime mortgage crisis, China's e-commerce has always been difficult, but actively maintained a forward momentum. In such a Web2.0 'experience economy' Times, word of mouth marketing network seem more useful.

2008 is the Chinese year of opportunities and challenges. Faced with rising prices, challenges snowstorms, earthquakes, the subprime mortgage crisis, China's e-commerce has always been difficult, but actively maintained a forward momentum. According to iResearch statistics, the first half of the online shopping market transactions reached 53.15 billion yuan, close to last year's 56.1 billion yuan scale. Paper format. The 2007 total B2B trade with China reached 24.5 trillion yuan, representing an increase of 17.8% in 2006, 69.3% of which comes from international trade. According to iResearch forecasts 2008-2012, but because China's economy will continue to maintain an upward trend in the next five years, China's total B2B trade still remains more than 12% annual growth rate in 2012 will exceed 52.4 trillion yuan .

Even in the wave of the global financial crisis is still rapid development of e-commerce, e-commerce to enable enterprises to conduct business in a wide range around the world, but in the creation of a large number of e-commerce opportunities for enterprises, but also changed the way traditional business activities of enterprises, enterprises are facing new living environment, in order to adapt to the new living environment, business management is challenged a lot of new ideas, management mechanisms must be more perfect, management tools must also be more advanced.

1. Innovation is the fundamental survival in the network in the network market, 'only the first, there is no second', 'The Winner Take All' (winner takes all) theory is the law of e-commerce industry, the Internet is always the first a market.

In the Internet, communications technology enables communication between people easier and more extensive range of network technology has greatly improved the speed of information transmission, any new products, information and services will be very easily spread to competitors Once the new developments will soon be over, soon to be imitated competitors,

电子商务专业外文文献

e-commerce and business activities make a more direct, more frequent, faster speed fittest beyond people's imagination, the competitive model requires constant innovation. So any business at all times and only constant innovation in the Internet, in order to establish the differences between competitors, enhance their core competitiveness. Therefore, in the era of e-commerce, innovation is fundamental, no innovation will be eliminated.

Google, EBay, Amazon, Yahoo, Facebook, Alibaba is a pioneer in the Internet, their innovative use of the Internet has changed people's habits, but also a winner on the Internet. google world's largest search engine company, from its founding innovative product after another, such as GoogleAdwords, Google-Adsense, Google Earth, Google Blogger, Google Frooger, Google Reader, Google Suggest, Google Toolber, Google Sites, etc.

Thus, innovation is in the e-commerce environment based on the fundamental. In the e-commerce environment, who innovative new business models, innovation needs of the consumers, who changed consumer habits, who quickly occupy the market, who is the winner of the Internet.

2. E-commerce environment, organizations will be flat, networking, e-commerce by means of information communication technology, network technology and computer technology support, replacing the traditional online transaction information transfer and trade. Online marketing so that the distance between enterprises and customers getting closer, corporate communication with customers more convenient, easier to collect business to customer preferences, provide personalized customer service. So in the face of e-commerce allows businesses to customer needs, must be kept sharp and rapid response, can rapidly organize corporate resources for production.

Traditional organizational structure due to more middle management levels, poor road information, it is difficult to adapt to the requirements of e-commerce requires fast response, and e-commerce systems by means of information technology, through information sharing, sharing rules, methods, and sharing of experience sharing and fast operation and control of intelligent automation to improve, to achieve the automatic flow of information, and greatly reduce the organizational level to achieve the appropriate information.

In the age of electronic commerce, enterprise organizational structure should be conducive to high-speed transmission and exchange of information, to be able to achieve the integration of

电子商务专业外文文献

internal resources and information, and can take advantage of corporate external resources to achieve the organization's network. In short, the traditional organizational pyramid-style management system no longer exists reasonable, flat, network, network-based organization is more conducive to the rapid implementation of appropriate business e-commerce.

3. Strengthen the management of e-commerce logistics services so that information flow, capital flow and logistics coordination to integrate third-rate guarantee transactions convenient implementation. Logistics as a business process, an important link between the raw material provider bears and product manufacturers, d …… 此处隐藏：6010字，全部文档内容请下载后查看。喜欢就下载吧 ……