云南师范大学《商务英语阅读》期末试卷 A卷及答案(4)

云南师范大学2009-2010学年上学期统一考试

《商务英语阅读》试卷答案

学院经济与管理学院考试方式：闭卷

专业

年级

试卷编号：（A卷）

考试时量：150分钟

一.阅读部分

PARTONE

1.A2.D3.D4.B5.C6.B7.CPARTTWO

8.C9.H10.F11.A12.GPARTTHREE

13.E14.G15.B16.C17.D18.G19.A20.CPARTFOUR

21.D22.A23.B24.D25.C26.C27.C28.D29.B30.B31.D32.C33.B34.B35.APARTFIVESectionA

36.but是多余,应删掉.37.没有多余的词.

38.后面的as是多余,应删掉.39.没有多余的词.40.to是多余,应删掉.SectionB

41.qualify应改为quality42.answer应改为answering43.paying应改为pay

44.immediate应改为immediately45.hear应改为hearing二.写作部分PARTONEQuestion46.

(Sampleforreference)DearMr.Simon,

Acustomercomplainedthathehadreceived100GREencolouredbicyclesinsteadof50greenand50bluecolourbicycles,whichhadbeenshippedon11thMay.CouldyoupleasesendmetheimmediateinvoiceundercontractNo.TXI2-1induplicate?PARTTWOQuestion47

(Sampleforreference)

BothBettyFashionShopandourshopareincitycentre,therefore,wehavealmostthesamecustomers.ButthereexistsafactthatcustomersaremorelikelytospendtheirmoneyinBetty

shop.Aftercarefulresearch,wenoticethat,althoughBettyshophashigherprices,theyalsohavemorefashionableclothes.ComparedwithBettyShop,ourrealpricesarenothigh,butthecomparativepricestofashionarehigh.Therefore,ifourshopdecidestoincreasetheprofits,we`shouldpurchasehighlyfashionableclothes,atleastasfashionableasBettyShop,withthepriceslowerthanBettyShop's.Ascustomershateincreasingprices,itisbettertodothisgradually.

三、名词解释

48.itisaculturethatadjustquicklytoshiftingmarketconditions

49.DouglasMcGregordevelopedaphilosophicalviewofhumankindwithhisTheoryXandTheoryYin1960.Thesearetwoopposingperceptionsabouthowpeopleviewhumanbehavioratworkandorganizationallife.

WithTheoryXassumptions,management’sroleistocoerceandcontrolemployees.Peoplehaveaninherentdislikeforworkandwillavoiditwheneverpossible.

Peoplemustbecoerced,controlled,directed,orthreatenedwithpunishmentinordertogetthemtoachievetheorganizationalobjectives.

Peopleprefertobedirected,donotwantresponsibility,andhavelittleornoambition.Peopleseeksecurityaboveallelse.

50.describesanongoingprocessbywhichregionaleconomies,societiesandcultureshavebecomeintegratedthroughaglobe-spanningnetworkofexchange.Thetermissometimesusedtoreferspecificallytoeconomicglobalization:theintegrationofnationaleconomiesintotheinternationaleconomythroughtrade,foreigndirectinvestment,capitalflows,migration,andthespreadoftechnology.

51.Thestudyofwhen,why,how,whereandwhatpeopledoordonotbuyproducts.Itblendselementsfrompsychology,sociology,social,anthropologyandeconomics.

itattemptstounderstandthebuyerdecisionmakingprocess,bothindividuallyandingroups;itstudiescharacteristicsofindividualconsumerssuchasdemographicsandbehavioralvariables;italsotriestoassessinfluencesontheconsumerfromgroupssuchasfamily,friends,referencegroups,andsocietyingeneral;

itisbasedonconsumerbuyingbehavior,withthecustomerplayingthethreedistinctrolesofuser,payerandbuyer.

52.Oneofthefourmajorelementsofthemarketingmixisprice.Pricingisanimportantstrategicissuebecauseitisrelatedtoproductpositioning.Furthermore,pricingaffectsothermarketingmixelementssuchasproductfeatures,channeldecisions,andpromotion.Beforetheproductisdeveloped,themarketingstrategyisformulated,includingtargetmarketselectionandproductpositioning.Thereusuallyisatradeoffbetweenproductqualityandprice,sopriceisanimportantvariableinpositioning.四、翻译译文：

出口商从银行那里得到付款，而不是依赖于进口商的付款能力和他的自愿付款行为，但是前提是出口商必须遵守银行颁布的条文的所有条款。

同时，银行根据货物单据分两次支付款项，确保进口商的货物与单据相符。因此，银行通过对进出口商提供保护和确保遵守银行条款的出口商的款项,来保障国际商贸结算。这些目标通过“信用记录卡”来保障实现