中国企业跨国经营中的文化因素及其影响探讨以华为技术有限公司为

毕业设计（论文）

题目：中国企业跨国经营中的文化因素及其影响探讨——以华为技术有限公司为例

学 院： 经济与金融学院 专 业： 国际经济与贸易 届 别： 2015届 学 号： 姓 名： 指导老师：

指导老师职称： 讲师

华侨大学教务处印制

2015年5月

摘 要

当今世界，经济全球化和信息化为世界经济带来了一场无可避免的变革，也直接影响到人类经济社会的发展进程。这股浪潮使得每个国家都蕴藏着突破自身市场规模和资源限制的机遇，同时也面临着被其他国家占领国内市场和享受本土资源的严峻挑战。这一变化使得每一个国家无论主动或是被动，都要迎接市场挑战，面对市场的残酷竞争。从世界全局来看，这种变革将会使各类资源在全球范围内进行优化配置，同时也推进了生产要素在世界范围内的合理流动和重新组合，从而给世界经济带来更大的活力和更高的效益。近十几年来，中国经济高速、健康、持续的发展赢得了世人的瞩目，但是，中国企业如何顺利的走出国门走向世界，仍然面临着诸多问题，比如：如何摆脱本土市场限制、如何解决资金问题、如何寻找恰当资源、如何进行跨文化管理、如何解决文化差异以及如何才能利用好地区之间市场中的比较优势等等，这些问题直接影响到跨国企业在国际竞争中的生存几率。而作为一家民营通讯公司，华为经过将近30年的发展，一跃成为世界领先的通讯设备供应商，其之所以能取得这样不俗的成绩与十多年来海外市场的快速扩张是息息相关的。因此，本文以华为技术有限公司为例，就中国企业在跨国经营中的文化因素及影响进行系统的分析与探讨，以期能够在一定程度上就企业在跨国经营中的文化建设提出建议，进一步促进跨国企业的良性发展。

关键词： 跨国 华为 文化

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ABSTRACT

In today's world, economic globalization and information technology brought an inevitable change for the world economy, it also bring a direct impact to the development of human economy and society. This wave makes each country contains a breakthrough in its market scale and resource limits opportunities, also faced by other countries occupied the domestic market and enjoy the challenge of local resources. This change makes every country have to meet the market challenges whether active or passive. From the point of view of the overall situation of the world, this kind of change will make all kinds of resources in global optimization, but also promote the rational flow of factors of production in the world and re combination, so as to bring more vitality to the world economy and higher efficiency. In recent years, China's rapid economic, health, sustainable development won the attention of the world, however, Chinese enterprises still faces many problems when try to go to the world, such as: how to get rid of the limit of local market, how to solve the funding problem, how to find the appropriate resources, how to cross culture management, how to deal with cultural differences and how to use comparative advantage in the market between the area and so on. These problems directly affect the multinational enterprise in the international competition in the chance of survival. As a private communication company, after nearly 30 years of development, Huawei jumped into the world's leading supplier of communications equipment. The reason why he can obtain such impressive achievements is related with the rapid expansion of overseas markets in 10 years. Therefore, this case study of Huawei Technologies Co., Ltd., is China enterprise cultural factors in transnational operation and effect were system analysis and discussion, in order to in a certain extent is in transnational corporate culture construction suggestions, to further promote the healthy development of multinational enterprises.

Key Words: multinational Huawei Culture

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目录

摘 要............................................................................................................................ 1 ABSTRACT .................................................................................................................. 2 目录................................................................................................................................ 3 1引 言......................................................................................................................... 4

1.1 选题背景及研究意义..................................................................................... 4 1.2 文化的内涵..................................................................................................... 5 2中国企业跨国经营中的企业文化及其影响............................................................. 5

2.1 企业文化的定义............................................................................................. 5 2.2 中国企业文化的特点..................................................................................... 6

2.2.1 由英雄主义向享乐主义转变.............................................................. 6 2.2.2 由集体主义向个体主义转变.............................................................. 6 2.2.3 由理想主义向实用主义转变.............................................................. 7 2.3 企业文化对跨国经营的影响......................................................................... 7 3 中国企业跨国经营中的文化因素及其影响............................................................ 8

3.1 中国企业跨国经营中的文化因素................................................................. 8

3.1.1 语言差异.............................................................................................. 8 3.1.2 思维方式差异...................................................................................... 8 3.1.3 规范差异.............................................................................................. 9 3.1.4 价值观差异.............................. …… 此处隐藏：4993字，全部文档内容请下载后查看。喜欢就下载吧 ……