英语商务信函中的礼貌原则 毕业设计

Politeness Principle and Its Presentation

in Business Letters

Contents

Abstract .............................................................................................................. i 摘 要 ................................................................................................................ ii ⅠIntroduction ................................................................................................ 1

1.1 The Importance and Function of Business Letters ............................... 1 1.2 Principles of Business Letters ............................................................... 2

Ⅱ Politeness Principle ................................................................................. 3

2.1 Why to Study Politeness Strategies in English & Chinese ...................... 4 2.2 Politeness: Chinese & Western Models ................................................... 5 2.3 Politeness Principles and Business Letters .............................................. 6

Ⅲ Representation of Politeness in Business Letters .......................... 7

3.1 Politeness? Positive Representation in Business Letters .......................... 7 3.1.1 Approbation ..................................................................................... 7 3.1.2 Sympathy ......................................................................................... 8 3.1.3 Agreement ....................................................................................... 8 3.1.4 Intimacy ........................................................................................... 9 3.2Politeness? Negative Representation in Business Letters ......................... 9

太原科技大学外语系2007毕业论文 陆柏成

3.2.1 Euphemism .................................................................................... 10 3.2.2 Respect .......................................................................................... 10 3.2.3 Apology ......................................................................................... 11

Ⅳ How to Apply Politeness Strategies in Business Letters ........... 12 Ⅴ Conclusion ............................................................................................... 20 References ....................................................................................................... 21

2

太原科技大学外语系2007毕业论文 陆柏成

Abstract

Through a comprehensive and systematic analysis and comparison of English business letters, this paper argues that the Principle of Politeness in English business letters should be upheld. Also presented in this paper are several aspects of politeness in English business letters. With the development of economy, business letters have become an important way to communicate. By sending business letters to each other, we can exchange information, contact business, negotiate and solve the problems existing in trading, and also promote friendship. Because of its characteristics and functions in business letters, politeness should be paid more attention to. Business English letters are the major means of written communication between two parties in the international trade. How to write business letters idiomatically is very important to business of the enterprise. A courtesy and decent business letter can help to build a favorable business image for the company and do business. However, a letter without courtesy can not only lead to the failure of the business but also destroy the image which the companies have built up. Therefore, the courtesy of business letters is very important.

Key words: Business Letters, Politeness Principle, Representation

i

太原科技大学外语系2007毕业论文 陆柏成

摘 要

本文通过系统分析和大量实例的比较，论述商务英语信函应坚持的礼貌原则，归纳出当代商务信函中的礼貌表现。随着社会经济的迅猛发展，商务信函逐渐成为人们在经济领域内的一种重要的交际手段，通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、传递友谊等。商业信函的特点和功能决定了商业信函中必须注重礼貌策略的表现。商务英语信函是国际贸易双方进行书面商务信息沟通的重要手段,其撰写的成功与否对企业的业务有着极其重要的影响。一封礼貌有加、措辞得体的商务信函可以帮助一个公司建构起良好的商业形象,进而做成一笔好生意；反之，一封礼貌欠佳、用语不当的信函则会给一个公司带来负面的评价，使之弄砸了生意不说，还有可能毁了公司苦心经营的形象。可见，礼貌在商务信函中的作用不容忽视。

关键词: 商务信函, 礼貌原则, 表现

ii

太原科技大学外语系2007毕业论文 陆柏成

ⅠIntroduction

Business correspondence is a basic activity involved in trade, and remains a very important form of communication even nowadays. They deliver their companies? images to the public. Business letters are often arrangements or regarded as evidence of a contract. They are written for information exchanging and bridge over the desires between buyers and sellers. The most effective letter should be easy to read and easy to understand. It must be friendly and courteous. We should bear in mind the point that business letters play an important role in the development of goodwill and friendly trade relationships.

1.1 The Importance and Function of Business Letters

Business refers to the buying and selling of both goods and services, including all those activities involved in providing the goods and services needed or desired by people. International business communication is a process by which an oral or written message is exchanged between individuals or organizations of different cultures through a common system of symbols, signs, or behavior, with a view to producing actual effects in business.

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