语文出版社基础模块下册unit9_Advertisement_课文全

Unit9 Advertisement Warming Up

Just do it.

只管去做。 (耐克运动鞋)

Obey your thirst.

服从你的渴望。 (雪碧)

It is coming true.

一切皆有可能

Let’s make things better.让我们做得更好！

渴望无限

Good to the last drop.

Feel the new space .体会新领域

广告用语特点：

越简短易记越好。

Attractive

instructive有教育意义的

interesting有趣的

有吸引的

persuasive有说服力的

entertaining给人娱乐的

costly昂贵的

informative提供有益信息的

deceitful欺诈的

Reading

Advertising 广告

Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.

an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众

be used to do. 被用于，表示被动。Computer can be used to do many things.

知识拓展used to do sth be used to doing 过去常常做 习惯于做某事

He used to play football with his friends.My mother is used to living in the country .

Task2 Reading paragraph 2You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?

saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。

fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销

Task 3

Reading paragraph 3 讨论(Discussion):第三段是一个长句，如何 断句分析？

Learn some useful expressionsbring…to 引起， 使成为 bring… to the attention of…. 使…引起…的注意 potential 潜在的/ current 当前的 by means of 通过，借助于 brochure 小册子 flyer 传单 mail 邮件 poster海报 Internet commercials 互联网商业广告 and so on 等等

Task4: Reading paragraph 4.Complete the following statements after reading

1.Brochures can

a great deal of contain_________________

designed well information if ________________. 2.Most adults read newspapers , so putting ads

a common way of advertising in newspapers is _______________________.