基于结构方程模型的汽车销售企业客户满意度评价(2)

实践证明，在企业管理中只有形成了优秀的企业文化，才能打造出一支政治强、作风硬、技术精的员工队伍，才能增强企业的向心力、凝聚力和竞争力，实现企业效益的最大化，保证企业发展目标的实现。

On the role of corporate culture in the enterprise management

Li Tian-rong

(Daqing Oilfield Communication Company Stable Work Coordination Service Center, Daqing Heilongjiang, 163316, China)

Abstract:: Corporate culture is the "soft strength", also the key factors of the formation of enterprise's core competitiveness, the enterprise culture is the sum total of enterprise values and the behavior standards, is the soul and spiritual prop.

Key words: enterprise culture; enterprise management; role

［责任编辑：陈怀民］

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