新编大学英语视听说教程第六册听力原文Unit 5(2)

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McDonald's is perhaps the first company in the world to have designed a restaurant primarily for children. For over 30 years, McDonald's has targeted its ad campaigns at

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children. The corporation spends billions of dollars to hook children before its competitors do.

Because they watch television, by the time most children are three years old, they can hum or sing whatever the McDonald's jingle happens to be. They also learn very quickly to recognize the exterior symbols of McDonald's: the huge yellow arches that form an "M"; the large, friendly clown who seems to be welcoming them; and the lovely, little playroom where they can play in safety.

By the time they enter the restaurant, for the first time, they feel very comfortable. There are lots of bright colors, special menus, and little toys to take home. They are allowed to be noisy and to run around. And above all, they love the hamburgers, the French fries, the milk shakes, and the pop.

Like all restaurants, McDonald's wants repeat customers. They not only want "their" children to return week after week, they also want to see them year after year. And what better way than the birthday party? "Their" children are encouraged to hold their annual birthday party at McDonald's. They will have everything that is normally associated with a children's birthday party: ice-cream, pop, a birthday cake, balloons, and games. And what is more, there is no mess for parents to clean up.

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If your child wets the bed, he or she may find comfort knowing that they're not alone. In fact, approximately 5—7 million kids in the United States don't stay dry at night. It's important to know there is usually a physiological reason behind bed-wetting and most kids will eventually outgrow it. It is not your child's fault.

Consider these common causes:

1. In some cases, the bladder develops less quickly than the rest of the child's body. 2. When in a deep sleep, often a child's brain does not wake them up to let them know when their bladder is full. 3. Some kids temporarily produce too little of an anti-diuretic hormone (ADH) that slows down the production of urine at night. 4. Wetting the bed often runs in the family. Children with one parent who wet the

bed are 40% more likely to wet the bed and are 70% more likely if both parents

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wet the bed.

Everyone knows that a good morning means a great day. That's especially true for kids who are bed-wetters. To make sure you and your child wake up smiling, here are six simple tips to help you both manage and cope with bed-wetting:

1. Establish a nightly routine and make going to the bathroom right before bedtime part of it. 2. Limit your child's fluid intake two hours before bedtime. 3. Use disposable underpants such as GoodNites brand to help your child go to sleep confident that they will wake up in a dry bed. 4. Designate a space in your child's underwear drawer for underpants for nighttime. 5. Put a lined garbage can with a lid in the bedroom so wet pants can be discreetly thrown out. 6. Point out how GoodNites Disposable Underpants will keep your child dry for

sleepovers and how they can easily be put on and taken off in the privacy of the bathroom.

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In 1969, the Coca-Cola Company began a new advertising campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, this new campaign was proved to be one of the most popular ads ever created.

The song "I'd Like to Buy the World a Coke" had its origins in a fog. Bill Backer, the creative director of the Coca-Cola Company, was traveling to London to join two other songwriters to write and arrange several radio commercials for Coca-Cola. As the plane approached Great Britain, heavy fog at London's Heathrow Airport forced it to land instead at Shannon Airport, Ireland. The irate passengers were obliged to share rooms at a hotel in Shannon or to sleep at the airport. Tensions and tempers ran high among the passengers.

The next morning, in the airport coffee shop, Backer noticed that several passengers who had been among the most irate were now laughing and sharing stories over bottles of Coke.

As Backer recalled himself, "In that moment I began to see a bottle of Coca-Cola as more than a drink. I began to see the familiar words, 'Let's have a Coke,' as actually a way

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of saying, 'Let's keep each other company for a little while.' So that was the basic idea: to see Coke not just as a liquid refresher but as something shared by all peoples and as a universally-liked formula that would help to keep them company for a few minutes. I could see and hear a song for the commercial. I'm not sure how the lyrics should start, but I know the last line—'I'd like to buy the world a Coke and keep it company.'"

This is how the famous song for Coca-Cola came into being.

Questions:

1. When was the song "I'd like to Buy the World a Coke" written?

2. What was the slogan of Coca-Cola's new campaign in 1969?

3. Where was Bill Backer when the idea of the song hit him?

4. What happened during Bill Backer's trip?

5. How did the passengers feel at first?

6. What did Bill Backer find some other passengers doing on the following day?

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The staff of the Federal Trade Commission has released the "Report on Weight-Loss Advertising: An Analysis of Current Trends". The report concludes that false or misleading claims, such as exaggerated weight loss without diet or exercise, are widespread in ads for weight-loss products, and appear to have increased over the la …… 此处隐藏：5590字，全部文档内容请下载后查看。喜欢就下载吧 ……