干货 天猫旗舰店 运营周报(电商日常运营报表模版)(3)

同层对比 → ↓ 100.00 % → → → → → → → → → → → → → ↓ 100.00 % ↓ 100.00 % → → → → ↓ 100.00 % ↓ 100.00 % → → → → → → → →

聚划算 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

同层对比 ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 % ↓ 100.00 %

综合指数 流量前10商品成交额 0.13 0.38 0.13 0.26 0.91 1.54 0.84 0.5 0.52 -0.21 -0.24 0.2 0.44 -0.24 -0.16 -0.32 0.26 0.13 0.02 0.06 0

.12 0.37 7897.93 15879.56 13711.5 18750.57 26565.04 6670.34 17971.51 33389.43 27204.22 15585.21 16919.54 12437.35 68429.25 7233.52 5650.23 6523.12 13333.44 6523.84 5864.71 5225.61 9326.34 16271.91 6741.06 4814.86 4482.78 4058.28 5433.39 3861.12 4615.16 17965.34 4950.61

同层对比 ↑ 56.00 % ↑ 123.00 % ↑ 55.00 % ↑ 95.00 % ↑ 304.00 % ↑ 484.00 % ↑ 301.00 % ↑ 198.00 % ↑ 154.00 % ↓ 48.00 % ↓ 39.00 % ↑ 55.00 % ↑ 146.00 % ↓ 71.00 % ↓ 79.00 % ↓ 77.00 % ↑ 76.00 % ↑ 1.00 % ↓ 29.00 % ↓ 40.00 % ↓ 11.00 % ↑ 60.00 % ↑ 6.00 % ↓ 6.00 % ↓ 24.00 % ↓ 42.00 % ↓ 27.00 % ↓ 48.00 % ↓ 39.00 % ↑ 129.00 % ↓ 38.00 %

干货 天猫旗舰店 运营周报(电商日常运营报表模版)

干货 天猫旗舰店 运营周报(电商日常运营报表模版)

运营环节流量前10商品转化率 0.71% 0.70% 0.63% 0.68% 0.66% 0.53% 0.56% 0.45% 0.82% 0.82% 0.53% 0.99% 0.73% 1.04% 1.49% 0.85% 0.88% 1.40% 1.14% 1.46% 1.39% 1.58% 2.22% 1.62% 1.41% 2.14% 2.42% 1.69% 1.91% 0.73% 1.17% 同层对比 ↓ 29.00 % ↓ 30.00 % ↓ 36.00 % ↓ 32.00 % ↓ 34.00 % ↓ 47.00 % ↓ 44.00 % ↓ 55.00 % ↓ 18.00 % ↓ 18.00 % ↓ 47.00 % ↓ 1.00 % ↓ 27.00 % ↑ 4.00 % ↑ 49.00 % ↓ 15.00 % ↓ 12.00 % ↑ 40.00 % ↑ 14.00 % ↑ 46.00 % ↑ 39.00 % ↑ 58.00 % ↑ 122.00 % ↑ 62.00 % ↑ 41.00 % ↑ 114.00 % ↑ 142.00 % ↑ 68.00 % ↑ 90.00 % ↓ 27.00 % ↑ 17.00 % 平均访问深度 1.92 1.98 2.12 1.79 1.92 1.75 1.79 2.03 2.48 2.09 2.02 2.1 2.75 2.15 2.28 1.99 2.19 2.16 2.53 2.67 2.43 2.49 2.5 2.08 2.17 2.57 2.51 2.89 2.7 2.55 2.79 同层对比 ↓ 5.00 % ↓ 4.00 % ↑ 2.00 % ↓ 12.00 % ↓ 3.00 % ↓ 1.00 % ↓ 6.00 % → ↑ 24.00 % ↓ 1.00 % ↓ 5.00 % ↑ 4.00 % ↑ 28.00 % ↑ 2.00 % ↑ 5.00 % ↓ 6.00 % ↑ 8.00 % ↑ 7.00 % ↑ 25.00 % ↑ 30.00 % ↑ 20.00 % ↑ 26.00 % ↑ 23.00 % ↑ 5.00 % ↑ 8.00 % ↑ 29.00 % ↑ 25.00 % ↑ 41.00 % ↑ 34.00 % ↑ 29.00 % ↑ 43.00 % DSR宝贝与描述相符 4.86 4.85 4.86 4.86 4.87 4.86 4.86 4.86 4.87 4.87 4.87 4.87 4.87 4.87 4.87 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 4.86 同层对比 ↑ 14.00 % ↑ 27.00 % ↑ 18.00 % ↑ 17.00 % ↑ 17.00 % ↑ 17.00 % ↑ 15.00 % ↑ 14.00 % ↑ 15.00 % ↑ 13.00 % ↑ 14.00 % ↑ 17.00 % ↑ 13.00 % ↑ 14.00 % ↑ 12.00 % ↑ 11.00 % ↑ 22.00 % ↑ 18.00 % ↑ 15.00 % ↑ 15.00 % ↑ 15.00 % ↑ 10.00 % ↑ 12.00 % ↑ 12.00 % ↑ 12.00 % ↑ 12.00 % ↑ 10.00 % ↑ 12.00 % ↑ 10.00 % ↑ 10.00 % ↑ 9.00 % 商品动销率 5.98% 10.04% 8.38% 11.82% 9.70% 4.94% 5.47% 9.88% 11.15% 7.92% 8.50% 7.82% 11.02% 5.23% 6.88% 4.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.98% 0.24% 7.66% 8.87% 10.29% 8.68% 7.64% 12.27% 12.99%

商品

干货 天猫旗舰店 运营周报(电商日常运营报表模版)

干货 天猫旗舰店 运营周报(电商日常运营报表模版)

运营环节能力展示-3 商品相关同层对比 → ↑ 25.00 % ↓ 7.00 % ↑ 31.00 % ↑ 39.00 % ↑ 147.00 % ↑ 9.00 % ↓ 10.00 % ↑ 11.00 % ↓ 53.00 % ↓ 43.00 % ↓ 2.00 % ↓ 31.00 % ↓ 63.00 % ↓ 54.00 % ↓ 66.00 % → → → → → → ↑ 49.00 % ↑ 91.00 % ↑ 9.00 % ↑ 11.00 % ↑ 29.00 % ↓ 4.00 % ↓ 5.00 % ↑ 36.00 % ↑ 44.00 % 购买商品平均单价 167.55 98.25 81.7 1

43.76 98.01 91.66 103.85 109.9 90.27 105.53 83.8 98.53 51.05 196.41 91.53 87.9 149.11 65.65 112.68 95.48 83.31 86.61 121.98 83.21 89.78 89.78 87.35 80.28 116.76 79.76 72.38 同层对比 ↑ 136.00 % ↑ 39.00 % ↑ 10.00 % ↑ 95.00 % ↑ 34.00 % ↑ 25.00 % ↑ 38.00 % ↑ 50.00 % ↑ 21.00 % ↑ 31.00 % ↑ 13.00 % ↑ 41.00 % ↓ 32.00 % ↑ 157.00 % ↑ 9.00 % ↑ 12.00 % ↑ 97.00 % ↓ 9.00 % ↑ 50.00 % ↑ 27.00 % ↑ 14.00 % ↑ 21.00 % ↑ 68.00 % ↑ 16.00 % ↑ 22.00 % ↑ 22.00 % ↑ 20.00 % ↑ 7.00 % ↑ 64.00 % ↑ 12.00 % → 在线商品数 74 74 75 81 81 81 81 81 82 83 84 84 83 82 81 81 90 84 96 97 98 96 96 96 97 95 100 102 101 99 99 同层对比 ↓ 35.00 % ↓ 41.00 % ↓ 40.00 % ↓ 35.00 % ↓ 31.00 % ↓ 34.00 % ↓ 38.00 % ↓ 40.00 % ↓ 39.00 % ↓ 45.00 % ↓ 45.00 % ↓ 36.00 % ↓ 47.00 % ↓ 51.00 % ↓ 49.00 % ↓ 47.00 % ↓ 31.00 % ↓ 28.00 % ↓ 28.00 % ↓ 26.00 % ↓ 24.00 % ↓ 15.00 % ↓ 16.00 % ↓ 19.00 % ↓ 13.00 % ↓ 19.00 % ↓ 12.00 % ↓ 11.00 % ↓ 11.00 % ↓ 6.00 % ↓ 6.00 % 成交额前10商品转化率 3672.00% 3658.08% 3453.66% 2878.35% 2032.59% 4163.89% 2258.05% 2159.88% 1504.93% 2273.05% 3425.37% 1890.32% 689.65% 2331.82% 2681.13% 4115.07% 3222.60% 2332.76% 5.36% 4.55% 5.17% 6.72% 6.67% 6.58% 5.33% 6.47% 7.01% 7.13% 6.74% 6.08% 4.09% 同层对比 ↑ 138.00 % ↑ 110.00 % ↑ 10.00 % ↑ 58.00 % ↑ 18.00 % ↑ 120.00 % ↑ 19.00 % ↑ 16.00 % ↓ 15.00 % ↑ 19.00 % ↑ 86.00 % ↑ 7.00 % ↓ 63.00 % ↑ 17.00 % ↑ 37.00 % ↑ 109.00 % ↑ 85.00 % ↑ 49.00 % ↓ 11.00 % ↓ 24.00 % ↓ 14.00 % ↓ 4.00 % ↓ 5.00 % ↓ 6.00 % ↓ 11.00 % ↑ 8.00 % ↑ 17.00 % ↑ 19.00 % ↑ 12.00 % ↑ 1.00 % ↓ 32.00 %