商务英语写作第九章

商务英语写作入门

商务英语写作___Chapter Nine Reports

商务英语写作入门

Most common letters:The inquiry letter The acknowledgement letter The response letter The complaint letter The adjustment letter The application letter The acceptance letter

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What are the needs of the people ……?Report the information found in a market study. Report the progress of a project. Report the investigation of an incident. Report the sales performance. Report the result of a survey of any kind leading to recommendations.

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1.What is the aim of reports?Reports are used to pass information from one person or group to another.

商务英语写作入门

1.What is the aim of reports?Informational reports: convey information (results, facts or data) alone without any commentary. Minutes of meetings, for example, convey only the events and decisions of a meeting.

商务英语写作入门

1.What is the aim of reports?Analytical reports: writer’s convey information and the writer s analysis or interpretation of it. Progress reports, for example are usually analytical, reporting not only what has taken place but the writer’s analysis of it. writer s

商务英语写作入门

1.What is the aim of reports?Recommendation reports: writer’s convey information, the writer s analysis, writer’s and the writer s ideas about appropriate actions that might be taken. Policy directives, are an example of this type of business report.

商务英语写作入门

2.Two types of reports Formal reports Informal reports

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rmal reports: MemoAn informal report is usually written in the format of a memo for internal communication, particularly within department and for dealing with routine issues.

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3.The general Plan for MemoHeading: To From Date Subject Background/Introduction/Situation Findings/Analysis of Situation Action/Solution/Conclusion See letter A ,Chapter 11

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3.The general Plan for Short formal reportTitle page Term of Reference/Introduction: a. why the report is written? b. what the report is about? c. when the report needs to be submitted?

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3.The general Plan for Short formal reportProcedure/Method: to explain how and where the information was gathered. Findings: a. contain the information that you have found as a result of your procedure. b. conclude the facts and figures that have been collected.

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3.The general Plan for Short formal reportConclusions: Make sure that your conclusions are based on your findings. You should not introduce new points here!

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Customer comments on our products

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Terms of reference Mrs. Pearce has requested a report on what our clients think of our products and services. She particularly wishes to know about any negative comments. The report should be ready for the next Board of Director’s meeting. Explaining what the report is about, who wants the report and when the report is needed

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Proceedings I analyzed the results of our telephone and letter enquires made to all clients within the first half year of 2007. Explaining how the information was Gathered.

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Findings Customers mentioned very few problems. Our burglar alarms were our main sales

. It was very unexpected for our burglar alarms, and security lighting to be thought of as nothing but excellent. Smoke alarms were rated consistently below our other products. One in every 20 of our smoke alarm customers was dissatisfied.

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Findings The main flaws mentioned about our smoke alarms were: - unattractive - poor quality - cheap looking - obtrusive - too sensitive Presenting facts and ideas.

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Conclusions Most of out goods are well thought of. Our smoke alarms are causing concern.

Explaining and discussing the facts/ideas.