牛津高中英语模块4第一单元_Welcome_to_the_unit

Welcome to the unit

Where can we find ads?Almost everywhere. For example,on billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.

Radios Tvs

Websites

Newspapers

Means of transportation

On billboards

banners

What is an advertisement?

What is an advertisement? (definition)a good way to sell products or services ____________________________advertisement

a good way tomake people aware of social problems. ____________________________

Picture-talking :I can see__________in the picture. The ad tries to sell__________. If we use the product, we will________ It tries to make/remind us _________

airline service

safe fast comfortable cheap

If you create an ad about airline service, what do you think is the most important

What can you see in the picture?

slogan

harmful ?

bad effects of taking drugs

a poster of shampoo adHow does the ad describe shampoo?

soft ,shineDo you think it will successfully persuade people to buy this shampoo?

commercial advertisements

purpose ?

What is the purpose of these advertisements? To sell products/ services To encourage people to buy products/services.

public service advertisements /PSAs

purpose?to make you think about problems in society or about people who need help.

What is an advertisement? commercial (definition) ads/CAs 商业广告a good way to sell products or services ____________________________advertisement

a good way tomake people aware of social problems. ____________________________

public service ads/PSAs 公益广告