Management style of Steve Jobs

史蒂夫..乔布斯的管理风格

Steve Jobs 1955-2011

史蒂夫..乔布斯的管理风格

CASE STUDYTopic: The management style of Steve Jobs

Group: 10

史蒂夫..乔布斯的管理风格

Contents1 2 Warm up and introduction The background of Steve Jobs

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The management style of SJConclusion and lesson for entrepreneurs

史蒂夫..乔布斯的管理风格

The background of Steve JobsHis childhood _ Born in 1955 in Green Bay, Wisconsin. _ Adopted at birth _ Grew up in Silicon Valley

史蒂夫..乔布斯的管理风格

Education_ Graduated high school in Cupertino, California _ Went to Reed College in Portland Oregon _ He studied Poetry, Literature, and Physics Reed College _ After one semester, Jobs dropped out of school, but still attended some classes

史蒂夫..乔布斯的管理风格

Career_ In 1976, he and Steve Wozniak started their own business, the Apple computer Company, in Jobs’ family garage

史蒂夫..乔布斯的管理风格

Career SJ and Wozniak released the Apple I to start the PC revolution. The Apple series includes: I, II, III and Lisa

史蒂夫..乔布斯的管理风格

Career_ In1985, Jobs left Apple and founded NeXT. _ Over the next decade, Jobs oversaw _ The development of the iMac, _ ITunes, iPod, iPhone, and iPad

Next company of logo

史蒂夫..乔布斯的管理风格

Career_ Jobs also enjoyed success at Pixar. _ He created Oscarwinning movies such as ‘Toy Story’ and ‘Finding Nemo.

史蒂夫..乔布斯的管理风格

Definition of management style Management styles are characteristic ways of making decisions and relating to subordinates.

史蒂夫..乔布斯的管理风格

The Management styles of Steve Jobs1. Focus5.Custom ers are not 2. Keep Secret

4. Products before profit

3.Innovation

史蒂夫..乔布斯的管理风格

1. Focus Focus is taking concentration on doing best one thing rather doing many things at the same time.

史蒂夫..乔布斯的管理风格

1. Focus

A CEO needs to focus on the most important issues that are relevant to the business shy away from the issues/projects that do not add value to the business

史蒂夫..乔布斯的管理风格

1. Focus Apple’s strategy is like a table_ make it larger rather than making many tables

史蒂夫..乔布斯的管理风格

1. Focus groups Steve Jobs focus on a few select things and eliminate “unimportant opportunities”. He based on it for his focus on Apple’s early business plan

史蒂夫..乔布斯的管理风格

Steve Jobs’s QuotationJobs famously said, “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

史蒂夫..乔布斯的管理风格

2. Keep your secrets Nobody at Apple talks. Everything is on a need-to-know basis, with the company divided into discrete cells.

史蒂夫..乔布斯的管理风格

2. Keep your secrets Employees: kept separate and only have access to their own areas of the Apple campus very few employees knew the details of whole projects thus lowering the risk of details leaking to the public.

_ Staff : not to mention projects to their families. _ Apple’s secrecy has backfired a number of time – noticeably at new product launches.

史蒂夫..乔布斯的管理风格

2. Keep your secrets_ The latest iPhone launch is a good example _ Most people were expecting a brand new iPhone 5 _ Apple came under a lot of criticism for just releasing an update to the iPhone 4S (albeit with a number of impressive new features).