[书]BEC高级课本范文..(2)

Recommendations

We strongly recommend the following measures:

an evaluation of job profiles throughout the company to assess whether skills

could be utilised more efficiently

a review of the current salary structure involving the comparison with similar

organisations

It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

Dear Mr Jacobs

I am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.

Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.

As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.

Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.

I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,

I look forward to hearing from you.

Yours sincerely

Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.

Although all our advice is impartial, it is influenced by certain core values: Respect for local values and practices

Respect for individual needs and independence

Believe in the need to limit the environmental impact of our activities.

We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.

Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.

Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.

Dear Jacek

Further to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.

The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.

One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person’s first name

once you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor’ here. As I said, especially between colleagues, it is common simply to use a person’s first name.

A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.

If you have any further questions, please do not hesitate to contact me on 020 779 2603.

I look forward to seeing you on 8 December.

Yours sincerely

Introduction

This proposal sets out to examine options for the successful globalisation of our‘Borders’ brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ‘Borders’ concept and finally, the product itself, ‘Borders’ wellington boots.

Findings

The following findings summarise our key findings.

It was found that our existing logo, a pair of wellington boots encircled by the

word ‘Borders’, is visual enough to be used in markets where English is not widely spoken.

Attitudes to outerwear differ throughout Europe and our boots are likely to appeal

to different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.

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