中国富人生活方式调查报告

印度Rediff调查报告：

中国富豪的生活方式There are currently 2.7 million high-net-worth inpiduals in China with personal assets of $950,000 or more, and 63,500 ultra-high-networth inpiduals with assets worth $15.8 million or more. Let's take a look at how these wealthy Chinese spend their money. NOTE: Courtesy, Business Insider, HuRun Report and China's Industrial Bank.

中国目前有270万高净值个人拥有95万美元以上的资产，6.35万人超高净值个人 拥有158万美元以上的资产。让我们看一看富有的中国人如何花钱。 注：鸣谢商业内幕、胡润报告和中国工行

休闲活动

旅游阅读品茶玩车 家庭活动61% 36% 34% 33% 30% More than 60 per cent of HNW Chinese are collectors, and their favourite thing to collect is watches.

收藏物品

手表古典绘画和书法 酒 瓷器 当代艺术HNW Chinese shop in Hong Kong an average of three times a year, and 73 per cent say it's their favourite place to shop.

超过60%的高净值中国人是收藏家，他们最喜欢收藏的是手表。

购物目的地

香港 欧洲美国日本 新加坡

73% 28% 18% 16% 15% Rich Chinese women say their favourite item to purchase abroad is cosmetics, while men shop for watches when abroad. 高净值中国人平均每年三次在香港购物。73%的人称香港是他们最 喜欢的购物地。

出国最喜欢购买的产品

手表 衣服 珠宝化妆品 电子产品

65% 49% 48% 45% 43% More than half of HNWs bought watches last year. Among the ultra-rich, yachts and private jets are becoming more popular. Characteristics of luxury goods that attract the rich:

富有的中国女人称出国最喜欢购买的是化妆品，而中国男人最喜欢 的是手表。

吸引富人的奢侈品特征

优质 品牌 历史稀有

69% 66% 39% 32% The average HNW spends close to $24,000 a year on gifts, and the most popular gift among wealthy men is watches. Occasions for giving gifts:

超过一半的高净值富翁去年买了手表。在超富人群中，游艇和私人 飞机变得越来越流行。

赠送礼物的场合：

生意 结婚 假日 家庭周年庆

76% 50% 41% 36% Despite an ebb in China's housing market, real estate remained the most popular investment for the wealthy. 高净值富翁平均每年在礼物上开支接近2.4万美元。富有的男人中最 受欢迎的礼物是手表。

个人投资

尽管中国住房市场衰退，房地产仍然 是最受富人欢迎的投资。不动产 股票黄金 艺术品 60% 46% 26% 15% More than a third of China's wealthy have pets - five per cent own chinchillas.

宠物

超过三分之一的中国富人有宠物—— 5%的人拥有南美栗鼠狗 鱼猫鸟 乌龟 49% 19% 9% 6% 6% Leisure travel is currently the biggest expenditure for HNW inpiduals, and many expect to spend even more on travel in the future.

宠物

超过三分之一的中国富人有宠物—— 5%的人拥有南美栗鼠狗 鱼猫鸟

乌龟 49% 19% 9% 6% 6% Leisure travel is currently the biggest expenditure for HNW inpiduals, and many expect to spend even more on travel in the future.

孩子何时出国读书

高中 大学初中小学

35% 30% 21% 9% Twenty-nine per cent of China's HNW inpiduals are Buddhist, compared to 18 per cent of China's overall population.

信仰

29%的中国高净值个人是佛教徒。而 在中国总人口中，18%的人是佛教徒。无宗教信仰佛教新教 伊斯兰教 51% 29% 5% 3% While most high-net-worth inpiduals in China still don't use the Internet to shop, it's now their number one source of information about consumer products.

消费信息来源

虽然中国大多数高净值个人仍然不在 网上购物，但是网络是他们有关消费 品信息的第一来源。网络 电视 杂志 口头相传 61% 51% 50% 49% Beijing has more HNW inpiduals than any other Chinese province. Provinces with more than 100,00 high-net-worth inpiduals:

Beijing, Shanghai, Guandong, Fujian, Zhejian and Jiangsu.

休闲旅行目前是高净值个人的最大开 支。许多人未来有望在旅行上开支更 多。主要的开支领域： 休闲旅行：19% 日常奢侈品：15% 孩子的教育：12%

Education is another big spending area for HNW inpiduals. Eighty-five per cent said they planned to send their children abroad to study. When to send children abroad:对于高净值个人来说，教育是另一笔巨大开支。85%的人称计划将 孩子送到国外读书。