郑州大学2015秋专科英语2(2)

what makes people respond to an ad by purchasing the product. Most people are conditioned to obey their fathers. Advertisers know a kindly male voice talking about the

product in the last five seconds of a commercial has a subliminal (潜意识的) effect on the consumer.

The consumer obeys that voice, leading to the purchase of one brand over another. This is especially important in products that are basically the same, such as detergent,

or washing powder. Research proves that most of these products are equally effective: the only difference may be the scent, or perhaps the color. But consumers may not be

aware of that. There are exceptions, of course. My grandmother, who is 87 years old, is one of the few people not influenced by commercials. She turns the television sound

off when a commercial comes on TV. When asked why, she replied, ″Men sell that stuff. And what does any man know about washing clothes?″

1. Some products, such as washing powder, are basically the same, except for ______.

A) the price B) the scent or color C) the expiry date D) the purchasing method

2. The focus of the passage is on ______. A) the visual effect of ads B) the design of ads C) the voice in ads D) the beauties in ads

3. The products mentioned in the passage are mainly designed for ______.

专科英语2

A) men B) women C) children D) old people

4. According to the passage, a male voice usually appears ______ an ad.

A) at the end of B) at the beginning of C) in the middle of D) all through

5. A manˊs voice is often used in an ad because it carries A) more influence B) more information C) more certainty D) more experience

If you want to be taken seriously in the business world, you must understand how to write a proper letter. Donˊt use big words: use everyday language. The word ″per″

is often used in business communication. Itˊs not a real word! Donˊt use it. Use short words, and short paragraphs. Space your paragraphs evenly and cleanly for a more

professional look. The average paper can hold 66 sentences: use this guide as you format your letter, so that the bulk 大部分) of the words are nicely centered. Think about

when your letter is going to reach its recipient. You donˊt want your letter to get lost in the end-of-the-month bills. A letter that arrives on Monday is less likely to be

read carefully than one that arrives on Tuesday. A good tip: include the words ″you″ or ″your″ as one of the first three opening words. Why? It draws the readerˊs

attention to the letter! The only thing better than this is opening with a referral (提及) to a mutual acquaintance (熟人.) , as in ″Liu Deming suggested that I write to you.

专科英语2

″ Readers also love stories--particularly humor--and anything in quotes. Quotation marks catch the eye, and make the letter look more inviting. Sign your letter legibly, so that your name can be read clearly. Nothing says ″egomaniac″ like a big, ugly scrawl (潦草的笔迹). 1. What is the main idea of the passage? A) How to write a proper business letter. B) How to use everyday language in a letter. C) How to space paragraphs evenly and cleanly in a letter. D) How to use short words and short sentences in a letter. 2. Which of the following sentences is NOT true according to the passage? A) Big words should not appear in a business letter. B) The word ″per″ should be used in a business letter. C) A letter had better arrive on Tuesday than on Monday. D) Stories or humors can be used to attract readers. 3. What is a better tip on starting a business letter? A) Start the letter with the words such as ″you″ or ″ your″. B) Start the letter in a courteous manner. C) Start the letter with stories or humors. D) Start the letter with a referral to a mutual acquaintance. 4. What does the word ″legibly″ mean in the passage? A) Properly. B) Cleanly. C) Readably. D) Evenly. 5. What can be inferred from the passage?

专科英语2

A) Writing proper business letters is of first importance in the business world.

B) Following the advice in this passage, one can be taken seriously in the business world.

C) People are sure to be successful in the business world if they write letters in the way proposed in this passage.

D) The author ever failed in the business world because he lacked the skills in writing proper business letters.

专科英语2

三、应用文写作(1 道小题，共 15 分) Direction: t e in You are You required should given to base in Write your an Advertisemen on th below.

English.

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Chinese

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