E-Commerce_English_Unit3

电子商务英语课文第3课课件

Unit 3 B2B Electronic Commerce

January 1, 2013

电子商务英语课文第3课课件

Warm-up Background Information Word Study &Text Analysis The Key to Exercises

January 1, 2013

电子商务英语课文第3课课件

Warm-up Please read the following categories on the homepage of http://www.77cn.com.cn, and answer the following questions: Are there other categories that should be added? Why? Which category of products do you think is the most popular one? Why?

January 1, 2013

电子商务英语课文第3课课件

Background InformationB2B电子商务是指企业与企业间的电子商务。通过专 用网络或增值网络运行的EDI已经发展了几十年，但其 普及程度与人们的期望值相去甚远，其高昂的成本阻碍 了中小企业的应用。而Internet 使得B2B电子商务飞速发展，

为企业带来了无限的发展空间。

January 1, 2013

电子商务英语课文第3课课件

Background Information

著名的B2B网站有： (1)阿里巴巴(http://www.77cn.com.cn) 创立于1999年，与美国的Yahoo!,Amazon,eBay,AOL 一起被誉为“全球五大互联网商务流派代表”,连续七年 (2000-2006)入选美国权威财经杂志《福布斯》评选的全球 最佳B2B网站。January 1, 2013 5

电子商务英语课文第3课课件

Background Information

(2)环球资源网(http://www.77cn.com.cn)

公司创立于1971 年，是著名的多渠道B2B媒体公司， 拥有一系列中英文贸易杂志、网站， 网站创立于 1996年。

January 1, 2013

电子商务英语课文第3课课件

Background Information

(3)慧聪网(http://www.77cn.com.cn) 公司创立于1992年，创始人郭凡生被称为“国内分类 广告之父”。网站创立于2000年 ，2006年与环球资 源网组成国内最大的B2B联盟。

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisA Brief Introduction to B2B Electronic CommerceBasic B2B Concept Business-to-business electronic commerce (B2B EC) [1] refers to transactions conducted by electronic means between businesses. This is actually not new, as many businesses have already been doing it since the 1980s by means of Electronic Data Interchange (EDI). But the high cost made EDI out of reach for small and medium-sized enterprises. With the introduction of the Internet, companies, regardless of size, can communicate with each other electronically and economically. (译文)January 1, 2013 8

电子商务英语课文第3课课件

Text AnalysisKey business drivers for B2B are the availability of a secure Internet platform and B2B e-marketplaces; the need for collaborations between suppliers and buyers; the ability to save money, reduce delays and improve collaboration. (译文)

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisBasic B2B Transaction Types E-Procurement [2]. Internet-based procurement of goods and services between companies is called e-procurement. In the same way B2C e-commerce is also called e-tailing. Labeling this type of B2B EC as e-procurement better shows how B2B affects the traditional supply chain. (译文)

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisIn B2B transaction, business activities are usually conducted along the supply chain. The supply chain process consists of a number of interrelated subprocesse

s. These extend from the acquisition of materials from suppliers, to the products or services processing, to packaging and delivering them to distributors and retailers. (译文) E-procurement can make supply chain more efficient and effective, and it can even change the supply chain completely, eliminating one or more intermediaries.

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisE-Marketplaces [3]. Electronic marketplaces, also known as B2B exchanges, provide common virtual environments for both sellers and buyers. Electronic marketplaces may be horizontal (e.g., http://www.77cn.com.cn), offering a wide range of products of different industries. They may be vertical, focusing on a certain industry or industry segment. In electronic marketplaces, sellers and buyers can negotiate, submit bids, place an order and finish the execution online or offline. (译文) http://www.77cn.com.cn [4] is one of the most popular B2B Web sites in the world, operating the largest electronic marketplace for both international trade and domestic trade in China.

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisThe Benefits of B2B The benefits of B2B depend on which model is adopted. In general, the major benefits of B2B include: creating more commercial opportunities lowering search costs and saving time for buyers to seek products and vendors reducing errors and improving quality of services reducing marketing and sales costs for sellers reducing procurement costs for buyers reducing inventory levels and costs increasing production flexibility facilitating mass customization

January 1, 2013

电子商务英语课文第3课课件

Text AnalysisB2B EC is becoming a necessity to compete successfully in the marketplace. Any contemplation of entering the B2B world demands examination on its own processes to discover where automation can reduce costs and potentially increase revenue. (译文)

January 1, 2013

电子商务英语课文第3课课件

The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) T (5) T

January 1, 2013

电子商务英语课文第3课课件

The Key to Exercises: Reading comprehension 2(1) Business-to-business electronic commerce, also known as B2B, refers to transactions between businesses conducted by electronic means. (2) The interrelated sub-processes extend from the acquisition of materials from suppliers, to the processing of a product or service, to packaging and moving it to distributors and retailers. (3) Electronic marketplaces may be horizontal (e.g. http://www.77cn.com.cn), offering a wide range of products of different industries. They may be vertical, focusing on a single industry or indust …… 此处隐藏：3467字，全部文档内容请下载后查看。喜欢就下载吧 ……