Chapter 1 - Past, Present and Future

Chpaer tP1st, arPesent and, Fuutre

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Chpate r 1bOectjviseftArer aednig haCpte r1, oyu wll ie abbel to:Ex lainph woa danvcs in eItnernt ande inforatimon tcehonloy goffre enefitb san dhcallngese toco nusemr,s usbnesses,i mraektre, snd socaiey.t Dsiingutis bhtween e-ebsinesu sadn -mearkeitg.n xElaipn ow hncieraisn guybr ecotnro lsi hcaningg htem raetknigla nscapde Und.esrandt hetd sitnctiin obeweent ifonmrtaino roe tenrtaimnent sad aa. Itedtnfyi evesrl traend shtt amay hase phetfu ture ofe m-raktenig.

hT eBrackaObam a ampCaig ntSoyr1- 3aBacrkOb maas ’ntIener ttsrteayg trgaeetd18-29 y aer-ol vodtrse becusa e9%3are nolni ane dues dht eIternent to geti fonmatirn anod onncectw it fhrendis .Fcebaok dioplasedy vor e8 mllioi nbOma fareids.n Towt-ihdr osfal clapmign aufdsnca e mrom Obamfas o’lnie cnhaneln

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4nIetnetr 011Th eitnerneti s alogba letwonk rfoi tnecrnoentce ndtewoks.rEmai- andl ada tilfe some vveo phonerl ies, nablce snda ateslilts.eT ehrea r etrheet pyseo afccesst o theInternet: Pulib intcrene tInrante: tnteowr tkah trnu snietnrally i an nogarnzaiton.i Etraxetn:t o wojined neworkst htatshare ifonrmaton.i

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E-usbnesi,s -Ecmoemcer E-,mrkeatnigE-businse is thseco tnnuois uptoimizaiont f oaf rm’s ibsuiessna ctiitievs htrugo dihgtil tacheolonyg. E-commrcee i tseh ubsset foe -usinebs sofucsed ontransa tioncs.E m-rkaeint isg tehres ltu ofi nforatmino ectnholoy gaplpedi ot taridtioalnma keritn.g

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E6M-akreing ItsB gieg thanr ecTnolhgoyTh enItrnet pervideo insdviidal uuerss iwht cnvonieentand cotinnuosu accsse oti fnromation en,ertatinmet, nnd aocmumncatiin.oCommniutie sofr maounr dharsd pehoto (sFicklr), ivdeo s(ouYubT)e ,ad nndividuai ol rcomanypp rfiloe s(Faebcook) .The idgiatl neivonmert enhannescp oressescand a ctiivite for bssunissees

.ocSetiei snade ocnoims eaeren hancde thruohgmor e efificnet mrkaet,smo erjo s,b an idnforatimon ccess.

1-7aGlobl Iaternne tsUesr1

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--MaErkeitngs’Pa st:Web 1 .0hTe Intenrt seartedti 1n969 sat e hARANEP,T an twerok fo racdamieca d nmiltiayr use .Wbepa egs adn robswresa ppareedi n 1993. Te fhrsi getenatiorn f eobu-inesssw s aile k golda ush. rBteween20 00 nda 020,2mo er thna 00 In5etrnt fiersms uth ownd inthe U S..B y Q 24030 ,lamots 06%of pbuilcdot -ocm wser erofitaple.b

1-9IntenretT meiinel

0021Gar ne ryHe Cypcel111

Th EeDr pos romfE Marketi-gnGatrne preridtcde tat the eh woul ddrpo ,makig nbeusines sjus tbusiesnsan e-mdarktengi jstu makrting.eN eervhtelss, eebusi-ens wills alwya havsei t sniuueqm odls,econ eptsc and,p racicts.eOnli n eesarc Onlinehd taac lolcetoin

121E-arkeMing Totady :ebW .20Wbe 20.t ehcnlooigesc onenc teppole withe acho terhthroug hocisa mldei,awh ic have crhated oepopturntiis aen dhclalegens fr oarmkteesr.Powre shfi trfmo ellsers otbu ersy.C noumerss rtust ach eohtre mre tohan comapien. sMraet kadn media framengatitn. oOlinne conectionnsar e citiracl

POWER HSFTIFR O CMMOAPNIS TOE IDNVIDIUAS L13

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Acq4uringia Csu

tome rrfomS coil Meaida

OTERH POORPTNIUTIS AEND HCALLENGESIN WEB 2 .0nItenre atdptoon maitreu. sOninelreta l sails erach 4e %of all slase. eaSrche ngien sar noe rwepuatitnoengine s. Cnteonti ss tlli kng.iI pmroved olinne an odfflne sitatrgyei tngertaio Innetllectalu capial trules60 % robadbadn doptioa an htmoe

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Te Fhuuter W:eb 30.Linesb teewn teadrtiionl aand ew nmedai areb lrruig.nAppliacens aercon erving gan debcmiong “msar.t ”Wreilse nstworeingki si cnerasin.g

eSmnatc webiwi llp oridve owlrdidw aececsst od aat no deanmd iwhoutt effro.t

Ho wod xperestch arcteaizer eW b.03?

echnolTog stykehaloerd asd nritics cwreeas ek dn ain onlne surievy ota sess scsnareos iaobtut eh futur soeicla,po litcal, and ieocomin cmipact o fhe tntIernt end tahe saiyd tehf llowingo:Th meoile debvie wicl lebth premira conyentiocn ool tt theoInt enet forr omts epple oni te wholrdin 2 00.2T eh rtansarepnc of yeopplea n odrgnaiazitons iwll icnerae, but shtat iwl nolt ecnesarisl yyeid lmoerpers onl ianterigyt,s coail otlrenaec ,orf ogirvneess .Voci reeocngtion ani tduco useh-inrerftaes wcti htehI tnenret iwllb moee prrealvntean d cacpeedt b y022.0 Thoeswo rknig o tneorcf eitellncteaul rpoertp yla wadnco pryihtg proettiocnw lil rmaie nn i acnotiunin ga“msr rce,”a wihtth “cearckre”swho w il flni wdya so tocypand shaerc noent twitohu ptyaentm .he diTisiovns ebweten eprsnol taime ad nowr tkmi enad bewtee nhpyisalca ndvi tralu reaitly willb efutrehre asrde or fveeyrno who’s ceonncetd, aen thd eersuls wtlil eb imedx inte rm ofsso cal irletiona.s

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oH wo experdst cahrcaerizte ebW 3.?

Int0reatcievm deaiw li lacnnbaiile tzadirtinola meda (iForreser tRseeacrh).We b.0 3iwll luitmaetlybe see ns aappilcatins ohwic arh peiece todgthee…run or any nevdciea…e vrery aft…arse idtribsted uivrtulla (Eyicr Shcidm oft ooGgel).