跨境电商现状分析及发展趋势探讨—以敦煌网为例

摘要

在国内对外贸易总量增速放缓的情况下，跨境电商的快速发展，将成为中国对外贸易发展的新动力。在此大背景下，有必要针对我国跨境电子商务的发展现状，总结发展过程中存在的瓶颈和问题，并对我国跨境电子商务的未来发展趋势进行分析和研究。通过研究我国在贸易中电子商务应用问题，有利于我们充分了解电子商务在国际贸易中的重要地位和深远影响；有利于更加深刻的认识电子商务应用中的现实问题，以及需要引起注意和改进的环节；有利于促进国际贸易中电子商务的发展。本文以敦煌网为例，分析了该公司跨境电子商务平台发展的现状，指出了其阻碍因素，并在此基础上提出了具体的解决对策，希望可以抛砖引玉，对相关领域的研究有所贡献。 关键词：跨境电商；国际贸易；现实问题

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Abstract

In the case of slowdown in the total domestic foreign trade growth, the rapid

development of cross-border electricity providers will become China's foreign trade development of new impetus. In this context, it is necessary for China's cross-border e-commerce development status, summed up the development process of the bottlenecks and problems, and China's cross-border e-commerce future development trend analysis and research. By studying the application of e-commerce in trade, it is helpful for us to fully understand the important position and profound influence of e-commerce in international trade. It is helpful to understand the practical problems in e-commerce applications and the need for attention and improvement. Link; conducive to the promotion of international trade in the development of e-commerce. This paper takes Dunhuang network as an example to analyze the current situation of the development of cross-border e-commerce platform of the company, and points out its obstacle factors. On this basis, this paper puts forward some concrete countermeasures, hoping to make a contribution to the research in related fields.

Keywords：cross-border electricity business; international trade; real problem

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目录

1绪论 .................................................................... 1 1.1研究背景及意义 .................................................................................................................. 1 1.2研究目的 .............................................................................................................................. 1 1.3研究方法 .............................................................................................................................. 1 1.3.1文献法 ............................................................................................................................... 1 1.3.2数据分析法 ....................................................................................................................... 2 2跨境电子商务平台概述 .................................................... 3 2.1跨境电子商务平台的定义 .................................................................................................. 3 2.2跨境电子商务平台的特征 .................................................................................................. 3 2.2.1全球性 ............................................................................................................................... 3 2.2.2无形性 ............................................................................................................................... 3 2.2.3匿名性 ............................................................................................................................... 4 2.2.4实时性 ............................................................................................................................... 4 2.3跨境电子商务平台发展状况 .............................................................................................. 4 3敦煌网案例分析 .......................................................... 7 3.1敦煌网发展简介 .................................................................................................................. 7 3.1.1运营模式简介 ................................................................................................................... 7 3.1.2敦煌网发展历程 ............................................................................................................... 8 3.1.3敦煌网发展规模分析 ....................................................................................................... 8 3.2敦煌网跨境电子商务交易体系分析 .................................................................................. 8 3.2.1 信息平台分析 .................................................................................................................. 8 3.2.2 在线支付平台 .................................................................................................................. 9 3.2.3 供应链金融服务体制 ...................................................................................................... 9 4我国中小企业跨境电子商务平台发展对策 ................................... 11 4.1政府层面 ............................................................................................................................ 11 4.2企业层面 ............................................................................................................................ 11 5促进敦煌网跨境电子商务平台发展建议 ..................................... 13 5.1网站推广 ............................................................................................................................ 13

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5.1.1 搜索引擎 ........................................................................................................................ 13 5.1.2 展示广告 ........................................................................................................................ 13 5.1.3 社会和营销 .................................................................................................................... 13 5.2注重人才 …… 此处隐藏：5082字，全部文档内容请下载后查看。喜欢就下载吧 ……