（2005级学生毕业论文）高小波 我国网络会展发展研究 全文

海南大学三亚学院

本 科生毕业论文（设计）

论文（设计）题目： 我国网络会展发展研究 分 院： 旅业管理分院 专 业（方 向）： 旅游管理专业会展方向 年 级、班 级： 2005级 学 生 学 号： 0510813029 学 生 姓 名： 高小波 指 导 老 师： 付业勤

2009 年 5 月 20 日

我国网络会展发展研究

摘 要

会展业是新兴的服务行业，也是现代最具发展潜力的行业之一。我国每年举办的各类展会已达三千多个。预计今后几十年，会展业仍将保持强劲发展势头。会展业为国家经济发展提供了动力，但国家也为会展的举办投入了大量的人力、物力和财力。每年仅展馆建设支出费用就相当可观，且目前很多城市展馆的数量和规模，尚无法满足现实需要。在会展业迅速发展的同时，人类社会步入了“网络时代”。网络日益成为人们生活第二空间，构成现代社会信息交流的一个重要平台，给会展业带来了新的机遇和挑战。随着网络技术的日益普及和会展业现实发展的需要，网络会展这种新型会展模式，在中国应运而生。网络会展的发展，弥补了传统会展受场馆制约、受环境影响等各种不足。越来越多的政府和行业组织认识到这点，把发展网络会展作为一项工作重心。本文从国内网络会展的研究现状出发，厘清了基本概念；对网络会展和实物会展做了全面比较，找出两者的差异，分析了网络会展的优势；了解了网络会展的功能；最后针对网络会展的未来发展，提出建议。 [关键词] 中国；网络会展；优势；功能；发展建议

I

Abstract

Convention and exhibition industry is a new service industry, but also the most modern one of the development potential of the industry. China's annual convention and exhibition of all kinds has reached more than 3000. The next few decades, convention and exhibition industry will maintain a strong momentum of development. Convention and exhibition industry for the country provided the impetus for economic development, but the state also held exhibition put a lot of manpower, material and financial resources. Capital expenditure for each year the cost of the exhibition hall is quite impressive, and many cities in the number and size of the exhibition hall, is still unable to meet practical needs. The rapid development of convention and exhibition industry in the same time, human society is entering \Internet Age.\Network is increasingly becoming the second space of people's lives, and an important platform for the exchange of information in modern society. The development of network has brought new opportunities and challenges for convention and exhibition industry. With the increasing popularity of network technology and the development of exhibition industry needs a reality, the network mode of exhibition of this new convention and exhibition, came into being in China. The development of network convention and exhibition made up for some defects such as the traditional

II

exhibition venues constraints， vulnerable to outside influence. An increasing number of government and industry organizations recognize that this point, and put exploring network convention and exhibition as the focus of the work. This article clarifies the basic concepts of network convention and exhibition; a comprehensive comparison on the network and in-kind exhibition has done to find out the difference; analyzes the advantages of network convention and exhibition; learns the function of the network Convention; makes recommendations for future development

[Key Words] China; Network convention and exhibition; Superiority; Function; Development proposals

III

目 录

一、绪论????????????????????????（1）（一）研究背景?????????????????????（1） （二）研究目的?????????????????????（2） （三）相关研究成果????????????????????（2） 1、网络会展的概念????????????????????（2） 2、相关研究进展?????????????????????（3） （四）研究方法??????????????????????（4） 1、文献资料法??????????????????????（4） 2、实地体验法??????????????????????（4） （五）研究内容??????????????????????（4） 二、网络会展与实物会展的比较??????????????（5） （一）网络会展与实物会展的区别??????????????（5） （二）网络会展相较于实物会展的优势????????????（6） 1、三维度观点??????????????????????（6） 2、六维度观点??????????????????????（9） 三、网络会展的功能???????????????????（14） （一）展商产品信息发布?????????????????（14） （二）展商广告刊登???????????????????（14） （三）展商、展品信息查询?????????????????（14） （四）品牌营销?????????????????????（14） （五）客户资源管理???????????????????（14）

IV