电子商务毕业论文外文翻译范文《China's home appliance ind

电子商务毕业论文外文翻译范文《China's home appliance industry》

Abstract

In early 2009, with the issuance and implementation of China’s policies for promotion of home appliances in rural areas, home appliance replacement, energy-saving products and projects that benefit people, the sales volume of home appliances (including color TV sets, refrigerators, washing machine) began to rebound in China. The policy of promoting home appliances in rural areas stimulated rural consumption, which greatly boosted the growth of the industry. In 2009, the home appliance industry achieved total profit of RMB29.5 billion , up 50% from a year earlier; the profit margin rose from 3.0% to 4.7%.

In Q12010 , home appliance industry continued the momentum of rapid recovery since Q4 2009. The sales revenue grew by 31.3% against the same period of last year, the total output value of new products rose by 35.3% year-on-year, the output/sale rat io was 95.8%, and the total export value increased by 15.16% year-on-year. The outpu t of refrigerators reached 15.963 million sets, a 27.40% year-on-year rise; 3.693 milli on home freezers were produced, up 40.4% year-on-year; 23.757 million air condition ers were made, up 30.0% year-on-year; 14.386 million sets of household washing mac hine were produced, up 40.7% compared to the same period of last year.

In Q12010, 16.033 million sets of home appliances were sold in China, as a part of the home appliance promotion plan in rural areas, up 4.9 times year-on-year, bringi ng the revenue of RMB31.67 billion, increasing by 6.9 folds. By home appliance sold in rural areas in the first quarter of 2010, RMB11.3 billion came from color TV sets, RMB9 billion from refrigerators, RMB4.2 billion from washing machine, with quarter -on-quarter growth rate of 33%, 35% and 29% respectively. Owing to the home applia nce replacement policy, the sales volume and revenue of new home appliances grew b y 60.9% and 61.6% respectively over Q4 of last year; in March, 57,000 sets of new ho me appliances sold out every day.

The last 10 years has been a decade of glory for China's home appliance industry. The home appliance industry as a whole has achieved rapid development, its industrial scale has expanded rapidly, substantial progresses have been achieved in environment protection, technologic innovations, and other aspects, and industrial layout and product structure have been optimized. In 2011, China's home appliance industry achieved an industrial output of RMB 1.14 trillion Yuan, increasing by 3.2 times over the RMB 269.12 billion Yuan in 2002.

China has become a major home appliance country . In the past 10 years, China's

电子商务毕业论文外文翻译范文《China's home appliance industry》

home appliance industry has achieved rapid development, its industrial scale has expanded rapidly, its competitiveness has improved significantly, and its status in the global home appliance industry has improved continuously; it has been a decade of golden development for the home appliance industry.

In 2002 when China had just joined the WTO, the total output value of China's home appliance industry was RMB 269.12 billion Yuan, and the export value was $ 8.75 billion , its volume equivalent to the sales value of a large multi-national company. In 2011, total output value and export of the industry had increased to RMB 1.14252 trillion Yuan and $ 47.23 billion respectively, 4.2 times and 5.4 times of those in 2002.

In terms of manufacturing volume, China has become the undisputed home appliances manufacturing center of the world. Output of China's major home appliances has ranked among the firsts in the world for many years, and Chinese products have large market shares. In the white appliances sector, the export value of China's whole-unit appliances accounts for 30 percent of the global export market, small appliances maintain a 60 percent share of the global export market, and the market share of large appliances has also been increasing noticeably. In 2009, China's microwave ovens and air conditioners accounted for 75 percent and 57 percent of the global export market, and automatic washing machines 23 percent. In the black appliances sector, China produced a total of 787.59 million TV sets from 2001 to 2010, selling 400.47 million units in the home market while exporting the rest 387.12 million units; of these TV sets, 283.92 million units were flat-panel TVs, with 109.27 million units sold at home and 174.65 million units exported.

In the rise of China's home appliance industry, leading enterprises have been playing an increasingly important role. China now has a number of home appliances enterprises whose sales value exceeds RMB 10 billion Yuan or even RMB 100 billion Yuan and whose production and sales of a single product have exceeded 10 million units. They not only dominate the Chinese market, but also possess significant shares in the global market. Among white appliances enterprises, annual sales revenue of Haier and Media exceed RMB 100 billion Yuan. In 2010, production and sales of Media's and Gree's air conditioners exceeded 20 million units, each accounting for 20 percent of the global total; production and sales of Galanz' and Media's microwave ovens exceeded 20 million units, each accounting for 25 percent of global total; production and sales of Haier's refrigerators exceeded 13 million units, accounting for

电子商务毕业论文外文翻译范文《China's home appliance industry》

10 percent of global total; and production and sales of Haier's and Media's washing machines exceeded 10 million units, each accounting for 10 percent of global total. Among black appliances enterprises, Hisense, Changhong, TCL, Skyworth, and Konka, all of who had made their fortune by manufacturing TV sets, ranked among the top 20 of the electronic informatio …… 此处隐藏：13126字，全部文档内容请下载后查看。喜欢就下载吧 ……