商务英语毕业论文(4)

早期类似的学习手册不仅是方便英语使用者学习当时已成为一门商务通用语言（a commercial linguafranca）①的法语之用，而且面向的是以操法语为主的商人和以法语为母语的其他使用者学习英语之用， 这是因为在欧洲大陆， 特别当时商务活动最为活跃的弗莱德

（Flanders）地区，出现了对学习英文感兴趣的迹象。对此，Howatt 不无幽默的评价到“这也许是由于英国商人的法语有时难以让人理解的缘故， 所以这些人决定亲自学习英语”。［3］但更可能的原因是，商人们认识到即使对所服务顾客的母语有一些浮浅的了解， 这对自己的生意也是大有益处的，而且还能够防止被骗。

16 世纪早期，英语已与当时更为知名的法语、意大利语言、拉丁语一道，成为文艺复兴时期供不懂外语的旅行者使用的数种文字的对照本和外语常用语手册中所包纳的一种“生存必备（语言）知识”（a ‘survival knowledge’ of foreign languages）。比如，1540 年出版的一本七国语言字典（这也是有记载的最早的多语字典）就是针对位于比利时港口城市安特卫普（Antwerp）的操多 2

篇三：商务英语毕业论文范文

商务英语写作论文

学 院： 外 国 语 学 院 专 业： 商 务 英 语 年 级： 2 0 1 2 级 姓 名： 张 胜 男

论文题目： Implication of Cultural Differences on International Business Negotiations

指导教师： 李晶漪 职称： 副教授成 绩：

2014 年 6 月 19 日

Contents

Abstract. ...................................................................................................... 3

Key words ................................................................................................... 3

摘 要 ........................................................................................................... 3

关键词 ......................................................................................................... 4

1.Introduction .............................................................................................. 4

2. Types of Culture Differences .................................................................. 4

2.1 Value View ................................................................................................... 4

2.2. Negotiating Style ........................................................................................ 5

2.3. Thinking Model .......................................................................................... 5

3. Impact of Cultural Differences on International Business Negotiations 5

3.1Impact of Value Views Differences on International Business Negotiations 6

3.2 Impact of Negotiating Style Differences on International Business

Negotiations ....................................................................................................... 6

3.3 Impact of Thinking Model Differences on International Business

Negotiation ......................................................................................................... 7

4. Coping Strategy of Negotiating across Cultures .................................... 7

4.1 Making Preparations before Negotiation. .................................................... 8

4.2 Overcoming Cultural Prejudice ................................................................... 8

4.3 Conquering Communication Barriers .......................................................... 8

5. Conclusion .............................................................................................. 9

Bibliography ............................................................................................. 10

Implication of Cultural Differences on International Business

Negotiations

Name: Zhang ShengnanNo.: 20125061824

Business English MajorSchool of Foreign Languages

Supervisor: Li jingyi Title: Associate Professor

Abstract: The business negotiations under different cultural conditions come to cross- cultural negotiations. With the economic globalization and the frequent business contacts, cultural differences seem to be very important; otherwise they could cause unnecessary misunderstanding, even affect the result of the business negotiations. This means it is very important to know the different culture in different countries and the ways to avoid the culture conflicts in the international business negotiations. The article commences from the types of culture differences, then it explains the impacts of these culture differences on international business negotiation and finally it analyzes how to deal with the problem of the cultural differences correctly in negotiation process. Such a standpoint is emphasized: In the business negotiations between different countries, negotiators should accept the other party’s culture, and try to make him be accepted; then make a correct evaluation with the help of valid communication and discover their real benefits between them. Besides, we should know clearly and try to accept the culture differences as possible as we can. It is very important for the success of culture negotiations.

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