研究生英语综合教程(下)Unit 9

研究生英语的课件

高等院校研究生英语系列教材

综合教程(下)INTEGRATED COURSE

研究生英语的课件

Unit 9

Mass Media Unit 9 Mass Media

研究生英语的课件

Content

Starting out Reading Focus Reading More Practical Translation Focused Writing Final Project

研究生英语的课件

Starting out—Task 1

Work with your partner and complete the following table with what you think belong to the category of mass media. Choose what you think is the most important form of mass media, and explain your reasons. (P247)

研究生英语的课件

Starting out

Preview and think about these questions:

What is the main point made by the speaker? What examples does the speaker employ to

illustrate his point? Do you think that video games as well have

some benefits? If yes, what are they?

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Reading Focus

How Mass Media Affect Our Perception of Reality?

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Reading Focus

1 23 4 5 6

Background Information Global Understanding Detailed Information Critical Thinking Language Points Vocabulary in Action

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Background Information

Mass media are now sharply criticized for distorting people’s perceptions of reality. A recent example for the immorality of mass media is that cigarettes ads target teen girls. Listen to the following audio clip to learn more details and then answer the questions. *

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Background Information 1. What is the brand of the cigarettes mentioned in the news? 2. What leads researchers to the conclusion that the cigarette ad campaign has great impact on young girls? 3. How does the cigarette company respond to the finding of the study?

4. Why do doctors show great concern to the impact of the ad on young girls?

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Reading Focus – Global Understanding

1

2

3 Wrap-up (Para. 17)

Introduction(Paras. 1-3)

Author’s argument(Paras. 4-16)

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Reading Focus – Global Understanding IntroductionA. Prelude (Paras. 1-2):September 11 attacks caused a sudden shift of media focus in

the U.S.B. General Topic (Para.3):

_____________________________________________________ Mass media both overwhelm us with information, and help us tosort it out. _____________________________________________.

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Reading Focus – Global UnderstandingWhy and in what way can mass media affect our perception of reality?A. Characterizations of modern mass media participant admissions/subscriptions and a) Source of income:_________________________________________ contributions, or sponsorships and advertising ______________________________________________________ a slow news day problem b) Focus on sports and celebrities due to ________________________. c) Forms of mass media: _____________________________________ more than print and electronic ______________________________________________________. forms of communication d) The reason for tolerance of false/vulgar information: the assumption that they are temporarily irritant _______________________________________________________. B. Manipulative features of mass media 1. Why mass media have to be emotionally arousing? 2. Mass media manipulate our opinions via emotional arousal. 3

. Who determines the content of mass media?

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Reading Focus – Global Understanding

Wrap-up The dominance of corporation mass media and the quick expansion of the populist mass media constitute a cultural paradox.

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Reading Focus – Detailed Information

Task 2 Choose the sentence that best expresses the meaning of the sentence from the text . (P255)Key: 1 D 2 A 6 D 7 D

3 B 4 C 5 B 8 A 9 C 10 B

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Reading Focus

Critical Thinking

研究生英语的课件

Reading Focus—Critical Thinking

Step OneWork together with your partner to answer the following questions based on the text you ve just read. What example does the author use to illustrate that mass

media manipulate the attention focus of the public? What is crucial for a mass media program to survive in a stimulating competitive environment? How does the author account for the huge amount of violence, sexuality and commercialism in mass media?