英语专业大一泛读（刘乃银版）附加阅读练习（带答案）(5)

B. she was sure it was a fake identity C. the name was not distinctive enough D. nobody would like to be called that name

3. According to Jerusha, knowing about the trustee‘s being rich was __________.

A. superficial B. unimaginable C. rumorous D. insulting

4. The fact that her day ―is divided into sections by bells‖ makes Jerusha feel __________.

A. as busy as a fire horse B. restricted by rules C. pressed for time D. full of vitality

5. Jerusha decided to call the trustee Dear Daddy-Long-Legs __________.

A. in order to show her respect for him

B. because it was one of his internal qualities C. in order to make them feel closer to each other D. because she had always wanted a father

Passage 8 (Unit 8, Book I: Two boxes of Gold. Different Careers)

My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be they Brainstorm or ITWeb readers.

My job is not to get your corporate message across. If you want to get your corporate message out to the market take an advertisement, or, failing that, do a good enough job that your clients get your message and spread it for you, then you wouldn‘t be so desperate that you have to attempt to force me to do it.

Secondly, my job is to take information from any sources as I feel are relevant or necessary, and process it into one smooth, seamless story that makes sense, and is easy and pleasant to read. It is not my job to print every single word of jargon and marketing waffle that spews from your lips. Should you choose to spew jargon and marketing waffle during an interview, it will not be used. Try plain, simple English in future.

What my job reminds me of is to use comments and quotes that provide knowledge and insight, not to use anything you have said merely because you have said it. What I use and what I do not use in a story is my privilege. Should I choose not to use your quote there is nothing you can do about it.

Further, my job is to write stories that my readers want to read, thus keeping the magazine or website‘s ideas alive and kicking, and thus providing advertisers with an audience to advertise to. Should I write what you want me to write my readers will stop reading and you will have no vehicle for your marketing and advertising.

Additionally, should you have a hissy fit and threaten to pull your ads, or never advertise again, because I ran a story you did not like, or did not use your quotes, or looked at you funny when you were having a bad day, you are not going to get a sympathetic response. You will get a positive and professional response. Nice people will kindly attempt to explain to you about press freedom, and what is enshrined in SA‘s constitution, and that ―really, really, we‘re sorry but

advertising people have no control over what those journalists do‖.

What you will get from me is the pleasure of never being interviewed by me again. I will not be blackmailed. I will not be bullied. And I most certainly will not interview you again, knowing that if you happen to take an ad for that feature you will assume I am running your quotes to keep you happy. Conversely, I will not do an interview knowing that if I do not run your quotes you will assume it is because you have not taken an ad.

So the next time you have the urge to ask me if you can approve copy, or tell my sales team that you will not take an ad unless you are guaranteed editorial, remember the above and think about what you are actually doing. You are asking me to compromise my ethics, credibility, reputation, integrity and – ultimately – my career and I will not do that – for you or anyone. …… 此处隐藏：1647字，全部文档内容请下载后查看。喜欢就下载吧 ……