商务英语课程介绍201302

英语拓展课程

<商务英语>导学2013.02

姜玉珍 Cell Phone Number:13366979007

E-mail: yzhjiang@http://www.77cn.com.cn

<商务英语>导学1 2 3 4 5 6 7 8 学习商务英语的意义 商务英语与世界贸易组织 商务英语关键词 商务英语课程介绍 商务英语教材介绍 商务英语证书考试介绍 教学模式与教学安排 教学要求与考核方法

Brainstorm What is Business English? Why do you choose this course? What are your expectations for this course?

Why we choose it? To learn some basic knowledge about business with English; To cultivate the ability of communication in the international business world with English; To develop a globalized horizon; To make some preparations for the future job.

学习商务英语的意义1. 用英语了解简单的商务知识; 2. 培养用英语进行商务交际的能力; 3. 放眼商务世界, 拓展全球化视野; 4. 为今后的工作奠定一些商务基础。

Business is a foundation subject and our key to national prosperity.A nation’s prosperity depends on its competitiveness, which is based on the productivity with which it produces goods and services. Sound macroeconomic policies and stable political and legal institutions are necessary but not sufficient conditions to ensure a prosperous economy. Competitiveness is rooted in a nation’s microeconomic fundamentals—the sophistication of company operations and strategies and the quality of the microeconomic business environment in which companies compete. An understanding of the microeconomic foundations of competitiveness is fundamental to national economic policy. --- Harvard Business School

More Questions1. Can you say something about WTO? 2. What’s the relationship between WTO and business English?

WTO and Business EnglishWTO: World Trade Organization世界贸易组织 World Trade Organization is an international body seeking to promote free trade by opening markets through the elimination of import tariffs. To that end, the organization administers trade agreements, monitors international trade policy and acts as a forum for trade negotiations, while striving for four main goals:

WTO and Business English--- freeing global trade through universally lowered tariffs ( tax on imports or exports); --- imposing the same rules on all members in order to homogenize (make the same) the trade process; --- spurring (stimulating) competition through lowered subsidies (allowance/fund provided); --- ensuring the same trade concessions (permit) for all member nations. The WTO also provides technical assistance and training for developing countries.

WTO and Business EnglishWTO: World Trade Organization世界贸易组织 ----其职责是管理世界经济和贸易秩序，目标是建立一个 完整的、与货物、服务、贸易有关的投资及知识产权等 更具活力和更持久的多边体系。加入世贸就是接受和采 纳国际规范行为，置身于国际

管理秩序和体系。

English 是国际通用语言。语言也是行为，也有国际性和 规范性问题。可见，运用国际通用语言，遵循国际游戏 规则，开展国际商务活动, 是在同一轨道上，不可分离。

语言是工具“工欲善其事，必先利其器”,“磨刀不误砍柴工”。

工欲善其事，必先利其器 Sharpen the knife before cutting the wood.

磨刀不误砍柴工 英语谚语: 直译：Sharpening your knife won't waste your A beard well lathered is half shaved. time for 胡须半剃掉. 皂沫涂得好, cutting your faggot. 意译：Preparation may quicken the process.

functions

商务英语关键词 notions

situations

Business English

text-types

features

vocabulary

商务英语课程介绍

Objectives To help you to be familiarized with the business English notions/themes/topic areas, functions, situations/contexts, skills, text-types, formats, vocabulary, features and communication strategies in the work place To enhance your readiness for the world of work and to help you to take maximum advantage of your higher education to achieve career and personal development To offer opportunity to develop your all-round capabilities as outlined below:

personal capabilities: be ready to accept responsibility for your own lifelong development, set realizable personal goals and career plans, possess the learning and communication skills interpersonal capabilities: share ideas, opinions and experiences with others, work in a team, use oral and written methods to communicate effectively in the work place

vocational capabilities: deal with relationship, handle matters, solve problems, fulfil tasks, respond to challenges, etc.

Information technology capabilities: make confident use of computer-based systems for handling textual, graphical (图解的)and numerical(数字的) information appropriate to the nature of the work you are likely to pursue later in lifeInnovative and problem solving capabilities: apply your transferable(可转移的) skills to the execution of inpidual and group projects, demonstrate creativity, flexibility, perception( 感知), decisiveness(决断力), confidence and an awareness of values