新职业英语 职业综合英语1 Unit 1 Organization PPT教案

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit1 Organization

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit 1 Organization

1 2

3

Warming-up

Reading A

Reading B

4

Listening & Speaking

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit 1 Organization

5 6 7

Writing

Mini-project

Language Lab

8

Self-study Room

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit 1 Organization

Warming-up

What is a logo?

A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others’ in a similar market.

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit 1 Organization

Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Car Companies

Germany

Japan

USA

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Supermarket Companies

Germany

USA

France

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Mobile Phone Companies

Republic of Korea

China

Finland

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Task2 List at least two companies for each type of the following products.

TV Set

Computer

Sportswear

SONY TCL Panasonic Philips SAMSUNG

Lenovo Apple IBM DELL HP

Lining Adidas Nike Anta Kappa

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Unit 1 Organization

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A

Google

Anyone who has ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the world’s most popular Internet search engine, Google is one of the greatest examples of online success.

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A

谷歌

上过互联网的人都见过谷歌,许多人要在互 联网上查找某方面的信息时，他们都会“谷歌” 一下。作为全世界最有名的互联网搜索引擎， 谷歌是网络业界功成名就的最好范例之一。

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A

It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A

谷歌始于1996年1月斯坦福大学博士生拉

里 佩奇的一个研究项目。为了找到一种能帮助 网络用户搜索到相关网页的更好方法，佩奇设 想可以通过检索网页之间的关系来实现。他认 为其他网页链接最多的那些网页一定是最受欢 迎的，这项技术结果看起来是成功的。

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A

Page and his partner Sergey Brin set up their company on September 7, 1998 and registered the http://www.77cn.com.cn the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. Many Google employees became instant millionaires.

新职业英语 职业综合英语1 Unit 1 Organization PPT教案

Reading A