企业文化建设论文

篇一：企业文化建设研究(毕业论文)

毕 业 设 计（论 文）

题 目：系 别：专 业：班 级：学生姓名：学 号：指导教师：企业文化建设研究

摘 要

改革开放以来，我国企业文化建设理论上与实践上取得了很大成绩，对建设我国特色社会主义建设和促进国民经济发展都起到了积极作用。在知识经济到来的今天，企业要想发展并在竞争中立于不败之地，必须高度重视企业文化建设，充分发挥企业文化在市场竞争中的作用。本文从企业文化建设的基础理论介绍入手，阐述了企业文化建设的重要性及建设途径，文章最后以安彩企业文化建设作实证分析，指出未来企业文化建设的方向。 关键词：企业文化 建设 途径

Abstract

Since the reform and opening up, China's building of enterprise culture in theory and practice has made great achievements in building socialism with Chinese characteristics and promote the building of national economic development have played an active role. Today the arrival of knowledge economy, enterprises are to develop and remain invincible in the competition, we must attach great importance to corporate culture, corporate culture, give full play to the role of competition in the market. In this paper, the basic theory of corporate culture describes and expounds the importance of enterprise culture and building ways, the article finally safe color for empirical analysis of corporate culture, that the future direction of enterprise culture. Keywords: Enterprise Culture Constructionway

目 录

摘 要................................................................................................................................................. 2 Abstract ............................................................................................................................................. 2 目 录................................................................................................................................................. 3 引言................................................................................................................................................... 4 第一章 企业文化建设的基础理论 ................................................................................................. 5

1.1企业文化的定义 ................................................................................................................ 5 1.2 企业文化的特征 ............................................................................................................... 5 1.3 企业文化八大原则 ............................................................................................................ 6 第二章 企业文化的重要性 ............................................................................................................. 8

2.1 企业文化是企业的灵魂 ................................................................................................... 8 2.2 企业文化对企业竞争力会产生重大影响 ........................................................................ 8 2.3 企业文化能够提升企业战略管理能力 ............................................................................ 9 2.4 企业文化能够打造企业名牌文化，确保名牌之树常青 .............................................. 10 第三章 企业文化建设的途径 ....................................................................................................... 11 3.1.完善制度管理 ......................................................................................................................... 11

3.2 在继承基础上要不断创新企业文化 ............................................................................. 11 3.3 在共性的基础上要塑造本企业独特的企业文化 .......................................................... 12 3.4 在灌输的基础上要身体力行 .......................................................................................... 12 第四章 安彩集团企业文化建设 ................................................................................................... 13

4.1安彩集团简介 .................................................................................................................. 13 4.2 安彩集团文化的形成 ...................................................................................................... 13 4.3安彩集团的企业精神 ....................................................................................................... 14 4.4安彩的跨文化管理 ........................................................................................................... 15 4.5安彩文化的推进作用 ....................................................................................................... 16 4.6 缔造安彩未来的企业文化 .............................................................................................. 17 结束语............................................................................................................................................. 18 致 谢 .............................................................................................................................................. 19 参考文献 ......................................................................................................................................... 20 …… 此处隐藏：2662字，全部文档内容请下载后查看。喜欢就下载吧 ……