heizer10e_ch05 运营管理 PPT (10th Edition) by Jay Heiz

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

5

Design of Goods and Services

PowerPoint presentation to accompany Heizer and Render Operations Management, 10e Principles of Operations Management, 8ePowerPoint slides by Jeff Heyl

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline Global Company Profile: Regal Marine Goods and Services Selection Product Strategy Options Support Competitive Advantage Product Life Cycles

Life Cycle and Strategy Product-by-Value Analysis© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-2

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline - Continued Generating New Products New Product Opportunities Importance of New Products

Product Development Product Development System Quality Function Deployment (QFD) Organizing for Product Development

Manufacturability and Value Engineering© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-3

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline - Continued Issues for Product Design Robust Design Modular Design

Computer-Aided Design (CAD) Computer-Aided Manufacturing (CAM) Virtual Reality Technology Value Analysis© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-4

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline - Continued Ethics, Environmentally Friendly Design, and Sustainability Systems and Life Cycle Perspectives Laws and Industry Standards

Time-Based Competition Purchasing Technology by Acquiring a Firm Joint Ventures Alliances© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-5

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline - Continued Defining a Product Make-or-Buy Decisions

Group Technology

Documents For Production Product Life-Cycle Management (PLM)

Service Design Documents for Services© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-6

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Outline - Continued Application of Decision Trees to Product Design Transition to Production

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Learning ObjectivesWhen you complete this chapter you should be able to : 1. Define product life cycle 2. Describe a product development system 3. Build a house of quality

4. Describe how time-based competition is implemented

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Learning ObjectivesWhen you complete this chapter you should be able to : 5. Describe how products and services are defined by operations management 6. Describe the documents needed for production

7. Describe customer participation in the design and production of services8. Apply decision trees to product issues© 2011 Pearson Education, Inc. publishing as Prentice Hall 5-9

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Regal Marine Global market 3-dimensional CAD system Reduced product development time Reduced problems with tooling Reduced problems in production

Assembly line production JIT© 2011 Pearson Education, Inc. publishing as Prentice Hall 5 - 10

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product DecisionThe objective of the product decision is to develop and implement a product strategy th

at meets the demands of the marketplace with a competitive advantage

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product Decision The good or service the organization provides society Top organizations typically focus on core products Customers buy satisfaction, not just a physical good or particular service Fundamental to an organization's strategy with implications throughout the operations function© 2011 Pearson Education, Inc. publishing as Prentice Hall 5 - 12

运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product Strategy Options Differentiation Shouldice Hospital

Low cost Taco Bell

Rapid response Toyota

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product Life Cycles May be any length from a few hours to decades The operations function must be able to introduce new products successfully

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product Life CyclesSales, cost, and cash flow Cost of development and production Sales revenue Net revenue (profit)

Cash flow Negative cash flow

Loss

Introduction

Growth

Maturity

DeclineFigure 5.1

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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运营管理 PPT (10th Edition) by Jay Heizer and Barry Render

Product Life CycleIntroductory Phase Fine tuning may warrant unusual expenses for1. Research2. Product development

3. Process modification and enhancement4. Supplier development© 2011 Pearson Education, Inc. publishing as Prentice Hall 5 - 16