杜邦分析方法应用于东风汽车经营分析 - 图文(2)

Abstract

The traditional enterprise profitability analysis only a single financial index to the profit

ability analysis and evaluation, not the relationship between indicators of organically, form a complete profitability analysis framework. DuPont Model can avoid the defect and combine the several financial ratios according to their intrinsic relationship, reflected by return on equity eventually. It helps to understand the determinants of the return on equity for the enterprise managers and The relationships between the Sales net interest rate, total asset turnover and equity multiplier, for managers to take measures to improve the profitability of the business level specified path.

This article first indicates that, in the current market on the various financial analysis

method, evaluation of DuPont analysis for a listing Corporation profitability is the most accurate. In this paper, taking DFAC an example ,we can research its profitability based on the DuPont analysis from 2011 to 2015 annual report data. Through the use of Serial substitution method on DFAC, we can find out the factors that affect its profitability and propose the suggestions to improve its profitability.

Keywords：DuPont Model; Profitability; Financial analysis; Sequential substitution

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第一章 绪论

目 录

摘要 ................................................................................................................................................... I Abstract .......................................................................................................................................... II

第一章 绪论 .................................................................................................................................... 1

1.1研究背景和意义 ................................................................................................................ 1 1.2文献综述 ............................................................................................................................ 2

1.2.1国外文献综述 ......................................................................................................... 2 1.2.2国内研究综述 ......................................................................................................... 3 1.3研究内容和研究方法 ........................................................................................................ 4

1.3.1研究内容 ................................................................................................................. 4 1.3.2研究方法 ................................................................................................................. 4

第二章 盈利能力基本理论分析 ................................................................................................... 5

2.1盈利能力含义 .................................................................................................................... 5 2.2盈利能力分析方法 ............................................................................................................ 5

2.2.1比率分析法 ............................................................................................................. 5 2.2.2比较分析法 ............................................................................................................. 5 2.2.3趋势分析法 ............................................................................................................. 5 2.2.4杜邦分析法 ............................................................................................................. 6 2.3盈利能力的分析指标 ........................................................................................................ 6

2.3.1资本资产经营盈利能力指标 ................................................................................. 6 2.3.2商品经营盈利能力指标 ......................................................................................... 6 2.3.3上市公司盈利能力指标 ......................................................................................... 6 2.4研究方法的选取 ................................................................................................................ 7 2.5本章小结 ............................................................................................................................ 7

第三章 实证设计 ............................................................................................................................ 8

3.1企业概况 ............................................................................................................................ 8 3.2影响因素的选取 ................................................................................................................ 8

3.2.2销售净利率 ............................................................................................................. 9 3.2.2总资产周转率 ......................................................................................................... 9 3.2.3权益乘数 ................................................................................................................. 9

III

3.3模型构建 ............................................................................................................................ 9 3.4本章小结 .......................................................................................................................... 14

第四章 实证分析 .......................................................................................................................... 15

4.1杜邦分析 .......................................................................................................................... 15

4.1.1 销售净利率 .................................. …… 此处隐藏：5753字，全部文档内容请下载后查看。喜欢就下载吧 ……