课后阅读答案（1-8单元）

Unit 1

Why it pays to put workers in the picture? 1. b,c,d,a,

2. a) workplace disputes b) the blame is laid on c) withholding management plans

d) a Euriopean Union directive 3.a) T b) F c) F d) T e) F

4.a) KPMG b) 3 c) AstraZeneca and KPMG d) 3

5 a) outweigh b) persuaded c) online polling d) follow suit

Unit 2

Goodbye to the golden age of global brands 1. a) F b) T c) T d) F e）T

2. a) seminal b) converge c) pour d) little e) consumer f) clean g) awkward 3. c) and f) were not mentioned in this paragraph.

4. a) command b) creating, designed c). throw, possessing d) resorted, buying e) owning 5. a) ever-proliferating brand choices b) packaged goods c) own-label products d) standardized products e) golden age

Samsung plays to the young generation 1. a) glory was up for grabs

b) seven-figure sum; win over an audience c) early adopters

d) move its brand image more upmarket e) keep up its efforts f) enhance its hip, youth 2. 略。

3. a) took part b) sponsored c) to strut d) to reach e) sector 4. They are all true. 5. 略。

6. They are all false.

7. a) signed b) makes c) associated d) gives e) comes

Unit 4

Message machine creates a buzz 1. a) 2 b) 1 c) 6 d) 3 e) 5 f) 4

2. a) distinctive b) obscure c) pagers d) subscribers e) rocketed f) sustain 3. a) T b) T c) F d) T 4. 略。

5. a) jeopardize b) singles c) being d）possesses

Unit 6

One strike and you’re down

1. a) paragraph 6 b) paragraph 7 c) paragraph 5 d) paragraph 3 e) paragraph 2 f)

paragraph 4 g) paragraph 1 2. a) F b) T c) T d) F

3. a) intangible assets b) balance sheets c) tainted brands d) branded organizations e) industrial action

1. industrial action 2. intangible assets 3. branded organizations 4. balance sheets 5. tainted brands 5. a) poor industrial relations

b) do not come about in isolation c) reflect on d) makes for e) strategy

6. a) given, dictated b) goes c) develop, briefing d) has 7. 略。

Unit 7

Online shopping expected to grow by 35% this year

1. a) retailing b) retail c) retailing or retail d) retail e) retailers f) retailer 2. a) T b) T c) T d) F e) F f) F

3. a) a host b) taking … to c) underline d) decade e) accounted for 4. a) counteracting b) grew c) grown , suggests

5. a) spending b) allowing c) gain d) neglect e) continue 6. a) communications regulator b) internet access

c) broadband connection d) mobile commerce e) online sales f) expansion area

Unit 8

Virtual teams: global harmony is their dream 1. 略。

2. a) keeping, working b) includes, speak c) studied d) speaks, be 3. a) diversity b) challenges c) take into account d) rather than by 4. a) of b) in c) to d) for e) for f) to 5. a) T b) F c) T

6. a) points out b) appoint c) knows d) as e) responsible for f) carried out 7. a) 3 b) 1 c) 4 d) 2

Team-building for charity brings tears to my eyes

1. a）paragraph 4 b) paragraph 1 c) paragraph 2 d) paragraph 5 e) paragraph 6 f) paragraph 7 g) paragraph 3 2. 略。

3. a) given b) bond c) organized, remarked, come across d) involved, crying 4. a) to understand what someone means b) to upset someone c) to face the music

d) to mark a trend e) to get along with someone f) to go for a drink

5. a) 3 b) 4 c) 5 d) 6 e) 2 f) 1 6. 略。 7. 略。