电子商务专业毕业论文(3)

The analysis of the electronic commerce application of Metro limited company

Abstract

With the development of economic globalization, exchange and dialogue in the world frequently, the writing purpose of Fu in the electronic commerce development advantage, but along with the economic, network and between a variety of cultural exchange and collision. In the course of the exchange of electricity suppliers, Metro Co., Ltd. is facing the international business background and how to use several modes of e-commerce profit to discuss.

Electronic commerce is the business activity that takes the information network technology as the means and takes the commodity exchange as the center. Can also be understood as in the Internet, intranet and value-added network (Van value added network) to electronic transactions for trading activities and related service activities, is a traditional commercial activities of the various aspects of the electronic networking.

Keywords： e-commerce；network；marketing Metro

目 录

摘要.......................................................................................................................................... Ⅰ Abstract.....................................................................................................................................Ⅱ

第一章 绪论...............................................................................................................................1

1.1电子商务背景...................................................................................................................1

1.2电子商务意义...................................................................................................................1

1.3论文结构...........................................................................................................................1

第二章 电子商务相关理论介介绍...........................................................................................2

2.1 电子商务基本内容..........................................................................................................2

2.2电子商务典型模式...........................................................................................................2

2.2.1 B2B模式..................................................................................................................2

2.2.2 B2C模式..................................................................................................................3

2.2.3 C2C模式..................................................................................................................3

2.2.4 O2O模式.................................................................................................................4

第三章 麦德龙有限公司电子商务的应用现状.....................................................................6

3.1 麦德龙有限公司介绍....................................................................................................6

3.2 麦德龙有限公司发展历程............................................................................................7

3.3 麦德龙有限公司电子商务应用现状............................................................................8

第四章 麦德龙有限公司电子商务应用的问题与对策.......................................................10

4.1 麦德龙有限公司电子商务应用问题..........................................................................10

4.2 麦德龙有限公司电子商务对策.................................................................................................10

4.2.1 加强监督...................................................................................................................................10

4.2.2 资源合理配置...........................................................................................................................11

4.2.3 提出科学方案...........................................................................................................................11

4.3 麦德龙有限公司创新思维.............................................................................................................12

结论....................................................................................................................................................................14

致谢....................................................................................................................................................................15

参考文献............................................................................................................................................................16

第一章 绪论

1.1电子商务背景 电子商务是指以信息网络技术为手段，以商品交换为中心的商务活动。也可理解为在互联网（Internet）、企业内部网（Intranet）和增值网（VAN，Value Added Network）上以电子交易方式进行交易活动和相关服务的活动，是传统商业活动各环节的电子化、网络化。 …… 此处隐藏：2699字，全部文档内容请下载后查看。喜欢就下载吧 ……