《中国传媒产业结构高级化研究》英文摘要

Abstract

Abstract

During the worldwide economic structure adjustment, culture industry focusing on media is now becoming a more and more important part of world economy. In some developed countries, it is even the leading industry in their foreign trade and the pillar industry of their national economy. In United States and England typically, culture industry has already occupied a larger portion than the traditional manufacturing. And the core industry of culture industry today is media industry.

Media product is a kind of spiritual product with ideological, that’s why a nation’s media industry demonstrates its soft power. Competition in media industry is not only an economic phenomenon, but also a cultural one. In the context of media globalization and fierce international media competition, how to promote media industry development?

The growth of modern economy is structure upgrading. After the World War II, history has shown that industrial adjustment and upgrading is a must for economic development. Industrial upgrading is the choice of industrial evolution in globalization context. As a sector in national economy, media industry’s development must also follow the historical trace. That is to say, industrial upgrading is the practical choice for media industry’s development.

Hi-tech is the core media of knowledge economy, the industrialization of hi-tech will promote industrial upgrading. Media industry is a knowledge-intensive industry, therefore, its survival and development rely on the utilization of hi-tech, so do its social and economic benefits.

As a newly developed pillar industry, upgrading is media industry’s first choice to strengthen its status in the national economy. From the perspective of industrial structure, pillar industries usually have higher productivity than average industries, and their productivity also grow faster. Resources are scared. In order to maximize the social benefit, the industries that have faster growing productivity or larger portion in output

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中国传媒产业结构高级化研究

will attract more economic resources. In another word, higher productivity could only be achieved by upgrading industrial structure.

Industry convergence is an effective way to promote industrial structure to upgrade. Along with the fast development of technology and science, information technology and network technology bring revolutionary changes to media industry’s forms and development tendency. Combination of information industry and media industry is now becoming a new worldwide fashion. The wide use of hi-tech in media industry makes the combination much more practical and powerful. The rise of digital technology has provided a uniformed platform for all information-technology-related industries, therefore, mass media industries (New ,Publishing ,Broadcasting, Film, TV and Video),telecommunication

industries

(Telephone

and

Radio)and

information

industries(Computer and Network) converge together to offer service to their common market.

China’s media industry development also shows problems of structure, as you can find in the growth of Chinese economy. If China’s media industry wants to take part in the world structure adjustment, developing its technology competitiveness and structure is the only way out.

Study of media economy only has a short history in China, where its establishment as a subject has just been couple of years. On the basis of examining the theories of industrial structure upgrading, this dissertation carries out a research on media industry structure upgrading. Firstly the dissertation tries to define the series of concepts of media product, media industry, media industry structure, optimization and rationalization of media industry. Then the research framework is established: a) mechanism of how industrial upgrading works on media industry’s development and competitiveness improvement; b) driving mechanism of media industry upgrading. The key points of the dissertation are as follows:

At first, this dissertation explores the relationship between industrial structure upgrading and industry development. The process of upgrading of media industry contains a set of tasks that promote the development of media industry in different ways. From the perspective of industrial structure evolution, change of leading industries is an

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Abstract

endogenous variable. From the perspective of industry development theories, the upgrading of industrial structure is embodied as the change of leading and pillar industries. That’s why to study how media industry upgrading promotes its development is to study the change of its leading industry. What’s more, the newly born media and the change of the leading media industry are always the focus of the society, which should also be the focus of academic research. The dissertation concludes that it is inevitable for the new media to replace the traditional ones and become the leading industry. But at the meantime, the traditional ones would not disappear; instead, they will be integrated into the new media. This is the law of the change of leading industry in media industry.

Then the next task of this dissertation is to prove that the international competitiveness is the direct result of the development of media industry. After the competitiveness is defined, the mechanism of how media industry upgrading improves its competitiveness is explored: a) high-value-added product and the use of hi-tech and the competitiveness of media industry; b) highly-intensive development and the competitiveness of media industry; c) highly-processed production and the competitiveness of media industry. Based on the above-mentioned mechanism, development strategy is proposed, which is that the high-value-added …… 此处隐藏：7300字，全部文档内容请下载后查看。喜欢就下载吧 ……