Introcution to Business 商学导论PPT IB12

Introdution to Business 商学导论 PPT

Chapter

12

Creating and Pricing Products

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Introdution to Business 商学导论 PPT

Creating and Pricing Products

Learning ObjectivesLine/Mix Cycle Other Pricing Target Market

Creating and Pricing Products

Pricing

New Product Differentiate

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Introdution to Business 商学导论 PPT

Creating and Pricing Products

The Key Decisions in Running a Business

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Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Types

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Convenience

Shopping

Specialty

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Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Line & Mix

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Product LinesCoke, Diet Coke, Sprite

Product MixBooks, Electronics, Toys

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Line A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are.Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Line

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Line

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Mix

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Mix of LG Mobile Phoones TV/Audio/Video Home Appliances Air Conditioners IT products

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Diversifying Product Mix The Coca-Cola Company offers nearly 400 brands in over 200 countries. Diet Coke (introduced in 1982) Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coca-Cola Black Cherry Vanilla (2006) Diet Coke Plus (2007) Coca-Cola Orange (2007)Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Diversifying Product Mix The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing Minute Maid and flavored tea Nestea (in a joint venture with Nestle). Aquarius Mineral Water (2004)Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Choice & Competition

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Diversifying Product Mix

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Coffee More Flavors Wireless Web Hear Music

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erved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Product Life Cycle

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Copyright 2007 South-Western. All rights reserved.

Introdution to Business 商学导论 PPT

Creating and Pricing Products

Target Markets

Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing

Tires

Consumer

Industrial

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