training platform level 1

ASC葡萄酒培训资料

ASC Wine Training Program Level 1

ASC 葡萄酒培训 - 1

Revised June 2008

ASC葡萄酒培训资料

ASC Fine Wines Company Profile ASC精品葡萄酒简介 ASC Fine Wines is China’s leading wine importer and distributor and was recently described as “China’s greatest fine wine importer” by legendary wine critic Robert M. Parker, Jr. ASC operates nine offices in Greater China and is the leading distributor of fine wines to nearly all of China’s most exclusive five-star hotels, most celebrated restaurants and busiest retail outlets. ASC also delivers wines directly to the homes and offices of loyal customers through its thriving direct wine sales department. ASC Fine Wines represents a portfolio of over 1,000 wines from over 90 acclaimed wine suppliers from 14 countries around the globe. ASC is China’s leading importer of Grand Cru Classe wines from Bordeaux and is the sole importer of Riedel Glassware and VOSS Artesian Water from Norway. ASC精品葡萄酒公司是中国葡萄酒进口及经销行业的领导者。最近被葡萄酒 评论界的传奇人物罗伯特· 帕克先生誉为“中国精品葡萄酒进口行业的翘楚”。 ASC在大中国地区拥有9家分公司，为全国各高档酒店、餐厅、零售店、超 市、商场提供高品质的葡萄酒。ASC通过其完善的直销网络为私人及公司客 户提供送货上门服务。ASC精品葡萄酒公司独家进口及经销来自全球14个国 家1000多种佳酿，为消费者提供广泛全面的选择和无与伦比的上乘品质。我 们长期代理的90多个酒庄中包括世界各地主要产区的知名品牌与生产商。 ASC是众多波尔多头等苑佳酿在华代理商中的佼佼者，同时也是力多酒具及 来自挪威的芙丝(VOSS)饮用水在中国的独家代理。

ASC葡萄酒培训资料

ASC葡萄酒培训资料

ASC葡萄酒培训资料

Training guidelines Who can deliver? Target audience Time All Sales staff All restaurant staff Lecture 60 minutes Role play 30minutes Exam 10minutes CD-Rom, Lap-top, Projector, Wine opener, 1 bottle of wine, printed materials, exam sheets

Material checklist:

ASC葡萄酒培训资料

培训索引 演讲者： 听众： 时间: 所有销售人员 所有餐厅员工 讲座 60 分钟 葡萄酒侍酒实践 30 分钟 测试 10 分钟 CD-rom,笔记本电脑，投 影仪，开酒器，一瓶酒， 资料，试卷

演讲材料:

ASC葡萄酒培训资料

Table of Contents 目录

I Wine History

I

葡萄酒历史 含酒精饮料 葡萄酒的组成 葡萄酒种类

II Alcoholic Beverages III Definition of Wine IV Components of wine V Types of wine

II IV V

III 什么是葡萄酒

ASC葡萄酒培训资料

Table of Contents 目录VIVII IX

Main Wine CountriesMain Grape Varieties Wine list

VI

主要葡萄酒产国

VII 主要葡萄品种

VIII Wine Labels XXI

VIII 酒标IX 葡萄酒单

Wine serviceWine tasting

X 葡萄酒服务XI 葡萄酒品尝

ASC葡萄酒培训资料

I Wine History I 葡萄酒历史

ASC葡萄酒培训资料

Wine HistoryMiddle Asia Caspian Sea Mesopotamia Gaul (France) Spain Germany Aust

ria

Ancient Greece2500 BC 1000 BC

California (USA)1788-1819

1400-1600

5000 BC

1600 BC

400 BC-100 AD South Africa Mexico Argentina

1769 Australia New Zealand

Ancient Egypt

Roman Empire

ASC葡萄酒培训资料

葡萄酒历史法国高卢 西班牙 德国 奥地利

中东里海 美索布达米亚

古希腊公元2500前前 公元1000年前

加利福尼亚(美国)

公元1400-1600年

1788-1819

公元5000前

公元1600年前

公元400年前至 公元100年 南非 墨西哥 阿根廷

1769 澳大利亚 新西兰

古埃及

古罗马帝国

ASC葡萄酒培训资料

II Alcoholic BeveragesII 含酒精饮料

ASC葡萄酒培训资料

Fermented Alcoholic Beverage 发酵型酒精饮料During the fermentation process, yeast converts sugar

into alcohol and Co2

在发酵期间，酵母把糖份转化为酒精和二氧化碳 Fruit-based alcoholic beverages Eg: Wine 水果酿制的含酒精饮料 例如: 葡萄酒

Grain or vegetable based alcoholic beverages Eg: Beer, Chinese rice wine, Sake 谷类和蔬菜酿制的酒精性饮料 例如：啤酒，中国黄酒，日本清酒

ASC葡萄酒培训资料

Distilled Alcoholic Beverage 蒸馏型酒精饮料 History: Mesopotamia 3500BC - First Distillation used for perfume making 历史: 美索布达米亚，公元前 3500年 – 第一次蒸馏用于香水的制造 Distillation: Separation of liquids by evaporation 蒸馏: 利用蒸发原理将液体分开 Spirits: Distilled drinks produced by concentrating the alcohol present in a fermented liquid. 烈酒: 利用蒸馏原理浓缩酒精度 Liquors: Sweetened or flavored spirits 利口酒: 加香和增甜的烈酒

ASC葡萄酒培训资料

Distilled Alcoholic Beverage 蒸馏型酒精饮料 A few distilled alcoholic beverages: Whisky Vodka Rum Tequila Brandy

一些经过蒸馏得到的酒精性饮料: 威士忌 伏特加 朗姆酒 龙舌兰酒 白兰地Tips: Cognac is a brandy produced exclusively in the Cognac region in France 小知识： 干邑是法国干邑地区特产的白兰地

ASC葡萄酒培训资料

Summary 摘要Alcoholic Beverages 含酒精饮料1) Fermented Alcoholic Beverages发酵型酒精饮料 2) Distilled Alcoholic Beverages 蒸馏型酒精饮料 Wine belongs to fermented alcoholic beverages 葡萄酒属于发酵型酒精饮料