标准 商业计划书

标准商业计划书

设计人：_______________________

日期： ________________________

目录

一、 企业概况……………………………………………… 二、 商业构想和市场分析………………………………… 三、 主营产品……………………………………………… 四、 定价计划……………………………………………… 五、 选址计划……………………………………………… 六、 促销计划……………………………………………… 七、 法律形式……………………………………………… 八、 启动资金……………………………………………… 九、 启动资金来源………………………………………… 十、 组织结构与员工……………………………………… 十一、 企业运营与成本预测……………………………… 十二、 现金流计划………………………………………… 十三、 盈利情况预测……………………………………… 十四、 资产负债表…………………………………………

一、企业概况

企业名称：

_____________________________________________________________________

______________________________________________________________________________ 法律模式：

______________________________________________________________________

联系地址：_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 电话：______________________________ E_mail：_________________________________ 经营范围：

［ ］制造业 ［ ］服务业 ［ ］批发商 ［ ］零售商 商业计划简述 产品或服务

____________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 客户

___________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 所有者

（姓名、地址、资质、企业中的作用、相关经历）

______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________ ______________________________________________________________________________

吸收就业人数_________________________

启动资本

投资 _________________________ 运营资本 _________________________ 总计 _________________________

资本来源

业主的储蓄 _________________________ 合伙人出资 _________________________ 民间借贷 _________________________ 银行贷款 _________________________

二、商业构想和市场分析

商业构想描述

（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。）

______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等） ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

三、主营产品

产品或服务的详细描述

四、定价计划

五、选址计划

企业的位置 企业选址计划的描述

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